---
schema_version: "1"
id: 2ad23b30a64a4b16621d94cedd66786167d27f1ab570c72938a399a3bd0d4514
title: Add the Google Ads Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_google_adwords_add.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_add.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 22620c972b4d42ac408d4c16fed90ce97d4686fb1ad242db07534c9fa22170c6
description: Add the Google Ads connector to track prospects that reach your marketing assets via paid search. To add the connector, you need an Account Engagement admin and a Google Ads admin.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Add the Google Ads Connector

Add the Google Ads connector to track prospects that reach your marketing assets via paid search. To add the connector, you need an Account Engagement admin and a Google Ads admin.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d25323e68">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d25323e68 ">To add a connector:</td>

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              <span>Account Engagement Administrator role</span>
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Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

1. Open the Connectors page.
    - In Account Engagement, select **Admin** and then select **Connectors**.
    - In the Lightning app, select **Account Engagement Settings** and then **Connectors**.
2. Click **+Add Connector**.
3. Click **Google Ads**.
4. Click **Create Connector**.
5. In the popup, log in to Google as an Ads admin, and allow access to Account Engagement.
6. Enter the Google Ads account number.
    1. **Optional:** To add a manager account, check **Specify a manager account**. Enter the manager account number.
7. Save the connector.
8. In the Status column, click **verify now**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)
    
    Note If you’re having trouble verifying your connector, make sure that the Google user is an admin for the Google Ads account you chose during setup.

After the connector is verified for the first time, your Google Ads campaigns, groups, and ads are imported within 10–20 minutes. During the import, an Account Engagement campaign called Google Ads is created. If a campaign was previously manually created with this name, the previous campaign is used rather than creating one. Prospects that come to your site for the first time through a Google ad are tagged with this campaign.

You can find your Google Ads data by navigating to **Marketing** | **Search Marketing** | **Paid Search**.

To track Google ads in Account Engagement, set up tracking templates.