---
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title: What Is the Difference Between Form Submissions and Conversions?
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_forms_submission_vs_conversion.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_forms_submission_vs_conversion.htm&release=264.0.0&type=5
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description: A form submission takes place when a visitor or prospect completes a form and clicks submit. A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# What Is the Difference Between Form Submissions and Conversions?

A form submission takes place when a visitor or prospect completes a form and clicks submit. A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect.

When you read form and form handler reports, remember that the total submissions number includes the conversions.

The Conversion metric on the Form Handler Statistics table can be higher than what’s shown on an individual report page. The table’s Conversion metric includes prospects who were archived or deleted since submission, but the report page value is based on active prospects only.

#### See Also

- [Converting Visitors to Prospects](https://help.salesforce.com/s/articleView?id=mktg.pardot_converting_visitors_to_prospects.htm&release=264.0.0&type=5 "A prospect is a visitor with a known email address. Account Engagement tracks visitors and converts them to prospects when an email address can be assigned, which typically happens via a form submit.")