---
schema_version: "1"
id: 5b2d0e02fa67ae03ce4b94a4af3b939c70890df05f571ba6b11d7c2f830eac04
title: Default Prospect Field Character Limits
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_fields_default_character_limits.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_fields_default_character_limits.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 31a218a639a1dcad78e3c41c3607e8417b2ab36d9e7966ba323aec7f1e65fca9
description: Default prospect fields use character limits, measured in bytes. Most simple letters use one byte each, but more complex pictographs use more bytes per character. As such, the number of characters doesn’t always match the number of bytes used, but can be a helpful guideline.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Default Prospect Field Character Limits

Default prospect fields use character limits, measured in bytes. Most simple letters use one byte each, but more complex pictographs use more bytes per character. As such, the number of characters doesn’t always match the number of bytes used, but can be a helpful guideline.

 
| Field | Byte Limit |
| --- | --- |
| salutation | 32 |
| first\_name | 40 |
| last\_name | 80 |
| email | 255 |
| company | 255 |
| website | 255 |
| job\_title | 128 |
| department | 100 |
| country | 80 |
| city | 40 |
| state | 80 |
| zip | 32 |
| phone | 40 |
| territory | 255 |
| fax | 32 |
| source | 100 |
| annual\_revenue | 32 |
| employees | 32 |
| industry | 100 |
| years\_in\_business | 32 |
| notes | 65535 |
| comments | 65535 |