---
schema_version: "1"
id: 52b1d59c181bd9d3b39c5e7e370872b9522105e19411535fa1855835e5191891
title: Prospect Field Types
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_field_types.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_field_types.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ecba73cafd1609317d9ec7e43bcbbf882d9cbd2834fc120fafb27f54f460a447
description: The field type defines the kind of data a field captures. Several field types are available in Account Engagement.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Prospect Field Types

The field type defines the kind of data a field captures. Several field types are available in Account Engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

Character limits noted here apply to custom fields. Limits for default fields vary. Character limits are fixed and can’t be changed. If a value over the character limit is imported, it’s truncated.

 
| Type | Format and Features |
| --- | --- |
| Text | Single-line free-form text entry for concise data points. The limit is 65,535 characters for custom fields. |
| Number | Number value. Used for incremental actions and criteria in rules and dynamic lists. |
| Date | Date value. Used for time-based criteria in rules and dynamic lists. |
| Radio Button | Customized radio button. The prospect can select one option out of several. |
| Checkbox | Custom checkbox. The prospect can select multiple options out of several. |
| Dropdown | Custom dropdown menu. The prospect can select one option out of several. |
| TextArea | Multiline free-form text box for detailed information. The limit is 65,535 characters for custom fields. |
| Multi-Select | Custom list. The prospect can select multiple options out of several. |
| Hidden | Invisible field. Used to capture data, but isn’t visible on forms. |
| CRM User | Connects to Salesforce users to serve as a Send From address. You can’t use this field type on forms or form handlers. |

#### See Also

- [Default Prospect Field Character Limits](https://help.salesforce.com/s/articleView?id=mktg.pardot_fields_default_character_limits.htm&release=264.0.0&type=5 "Default prospect fields use character limits, measured in bytes. Most simple letters use one byte each, but more complex pictographs use more bytes per character. As such, the number of characters doesn’t always match the number of bytes used, but can be a helpful guideline.")