---
schema_version: "1"
id: b917258c51dfc6cb7d6e757113947b57344b8df0a1dc15d78e4dd3fd3425a2d5
title: "External Activities: Next Steps"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_external_activity_next_steps.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_external_activity_next_steps.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f1792a7b1dd943a27b4ca83a8c84d79da4d8ad4059551736b5feaefd0d11b572
description: After you set up a marketing app extension, assign it to a business unit, and add an activity type, it’s time to complete the integration. We recommend working with your developer to connect the activity types that you created to your third-party app or integration service.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# External Activities: Next Steps

After you set up a marketing app extension, assign it to a business unit, and add an activity type, it’s time to complete the integration. We recommend working with your developer to connect the activity types that you created to your third-party app or integration service.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

When you save an activity type, Salesforce generates a sample API request. Copy the request and send it to your developer as a starting point.

![Example activity type with API endpoint highlighted.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_external_activity_type.png)

Your developer uses the endpoint and field values to finalize the integration with the third-party application.

## Using External Activity Data

After the integration is set up and you activate your activity, data is passed to Account Engagement. External activity data is available on the Activities tab on prospect records and you can use it in automation rules, segmentation rules, and Engagement Studio programs.

To use external activity data in automations, the value field must match what’s in the value field for the API integration for the activity. In this example, the activity type captures each time a prospect views an event recording and the value field contains the name of the event.

![Engagement Studio step with the value field showing an example of an event name.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_es_external_activity.png)

Editing an activity type can impact automations that rely on data from that activity type. If you deactivate an activity that’s being used in an Engagement Studio program, prospects skip that step.

External activity data is stored for 36 months from the date it’s passed to Account Engagement.

#### See Also

- [Streamline Marketing Efforts with Automation Tools](https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_tools.htm&release=264.0.0&type=5 "Streamline marketing efforts by automating tasks. Use automation tools to perform actions on prospects, build prospect lists based on criteria, and react to prospect actions.")
- [Nurture Leads with Engagement Studio](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_parent.htm&release=264.0.0&type=5 "Engagement Studio programs are completely customizable so you can tailor the prospect experience to generate the most promising leads for your sales team. Build, test, and report on powerful engagement programs that let you target prospects based on behavior and critical qualifying values. Provide a personalized experience for your prospects, and turn them into marketing-qualified leads.")
- [_Developer Guide_: External Activity](https://developer.salesforce.com/docs/marketing/pardot/guide/external-activity-guide.html)