---
schema_version: "1"
id: b65a3eb614b01315306918c549dd6bbc46654fe77a14bd955aa5fd8eafa14b39
title: Execute External Actions on Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_external_actions_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_external_actions_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a9dafeb3a1e7261b1d924371cceaa155b2400ef88a149b226ed386a9df6fe8bc
description: Use External Actions with Engagement Studio programs to execute tasks outside of Account Engagement. For example, register a prospect for a webinar or create a new lead in Salesforce.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Execute External Actions on Prospects

Use External Actions with Engagement Studio programs to execute tasks outside of Account Engagement. For example, register a prospect for a webinar or create a new lead in Salesforce.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

- **[Considerations for Using External Actions](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_actions_considerations.htm&release=264.0.0&type=5)**  
    When working with External Actions, keep these considerations in mind.
- **[Supported Standard Invocable Actions](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_actions_supported.htm&release=264.0.0&type=5)**  
    Invocable actions are the foundation for external actions. An invocable action is a call that adds functionality to an application. You can work with a developer to create a custom action, or choose from the standard supported actions available in Marketing Setup when you create an action type.
- **[Add an External Action to a Marketing App Extension](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_action_add_action.htm&release=264.0.0&type=5)**  
    To execute a task externally, add an action type and an invocable action to your marketing app extension. Standard invocable actions are available in Marketing Setup. You can also install an action from AppExchange or work with your developer to create one.
- **[External Actions: Next Steps](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_actions_next_steps.htm&release=264.0.0&type=5)**  
    After you have a marketing app extension, a business unit assignment, and an action type, work with a developer to customize the action for Engagement Studio. Control which inputs are required when the action is added as a step in an Engagement Studio program. You can also use HML merge fields to automatically populate certain fields when the action executes.

#### See Also

- [Nurture Leads with Engagement Studio](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_parent.htm&release=264.0.0&type=5 "Engagement Studio programs are completely customizable so you can tailor the prospect experience to generate the most promising leads for your sales team. Build, test, and report on powerful engagement programs that let you target prospects based on behavior and critical qualifying values. Provide a personalized experience for your prospects, and turn them into marketing-qualified leads.")