---
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id: afc09a6939df42430982e8d7b8576fd468eba12ec5051e042bbb014cd4ed7822
title: Nurture Leads with Engagement Studio
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_studio_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9d14e97132cb33d30eb34a85a3dc6319cbbcd83cf9b1eb5de9881a49dad6b65e
description: Engagement Studio programs are completely customizable so you can tailor the prospect experience to generate the most promising leads for your sales team. Build, test, and report on powerful engagement programs that let you target prospects based on behavior and critical qualifying values. Provide a personalized experience for your prospects, and turn them into marketing-qualified leads.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Nurture Leads with Engagement Studio

Engagement Studio programs are completely customizable so you can tailor the prospect experience to generate the most promising leads for your sales team. Build, test, and report on powerful engagement programs that let you target prospects based on behavior and critical qualifying values. Provide a personalized experience for your prospects, and turn them into marketing-qualified leads.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Prefer a different style of learning? Check out resources like these Trailhead modules.

- Trailmix: [Engagement Studio for Marketing Cloud Account Engagement](https://trailhead.salesforce.com/content/learn/modules/pardot-engagement-studio-lightning)
- Trailmix: [Get Started with Automation Tools](https://trailhead.salesforce.com/content/learn/modules/account-engagement-for-targeted-audiences/get-started-with-automation?trail_id=plan-marketing-content-and-strategy-with-marketing-cloud-account-engagement)

- **[Considerations for Using Engagement Studio](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_engagement_studio.htm&release=264.0.0&type=5)**  
    When working with Engagement Studio programs, keep these considerations in mind.
- **[How Engagement Studio Works](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_how_es_works.htm&release=264.0.0&type=5)**  
    Engagement Studio programs consist of conditional steps that define the prospect journey. You choose which recipient lists you want to use for a program, build your program according to your marketing plan, and then let Engagement Studio do the heavy lifting for you. Engagement programs can be paused or edited at any time.
- **[Build Engagement Studio Programs](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_create_parent.htm&release=264.0.0&type=5)**  
    Before you begin working with programs in Engagement Studio, review our content on how Engagement Studio works and come up with a plan for your engagement programs. You can pause and edit running programs at any time to adjust your steps or program settings.
- **[Engagement Program Reporting](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_program_reporting.htm&release=264.0.0&type=5)**  
    To gauge how well your engagement program nurtures your prospects, review program metrics in the Report tab of a running or paused program. Tools are available in the toolbar, the canvas, and on individual cards.
- **[Engagement Program Suppression List Example](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_program_suppression_list.htm&release=264.0.0&type=5)**  
    Occasionally, a prospect is on several lists that you use to feed engagement programs. To make sure that the prospect receives only the most important emails, use suppression lists to keep them from going through lower-priority programs.