---
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title: How Engagement Studio Works
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_studio_how_es_works.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_how_es_works.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 28408f979e8654ea34db7f0adcce0e9a5a8efda3b3592a6779f36861bc2c1043
description: Engagement Studio programs consist of conditional steps that define the prospect journey. You choose which recipient lists you want to use for a program, build your program according to your marketing plan, and then let Engagement Studio do the heavy lifting for you. Engagement programs can be paused or edited at any time.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# How Engagement Studio Works

Engagement Studio programs consist of conditional steps that define the prospect journey. You choose which recipient lists you want to use for a program, build your program according to your marketing plan, and then let Engagement Studio do the heavy lifting for you. Engagement programs can be paused or edited at any time.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Engagement Studio Overview](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_overview.htm&release=264.0.0&type=5)**  
    Engagement Studio is a robust lead nurturing tool in Account Engagement, which you can adapt to your needs. Here’s an overview of how engagement programs work and how to work with them.
- **[Engagement Program Steps](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_step_types.htm&release=264.0.0&type=5)**  
    Engagement programs are made up of steps that serve different purposes. There are three basic types of steps: trigger steps, rule steps, and action steps.
- **[How Wait Periods Work in Engagement Programs](https://help.salesforce.com/s/articleView?id=mktg.pardot_how_does_time_work_in_engagement_studio.htm&release=264.0.0&type=5)**  
    When you add or edit a program step, you can choose to hold prospects for a specific period before moving them to the next step. How wait periods function in a program depends on whether the step is a trigger, action, or rule.
- **[Engagement Studio FAQ](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_faq.htm&release=264.0.0&type=5)**  
    Review frequently asked questions about Engagement Studio.