---
schema_version: "1"
id: 7fc279fb32e22eb0ca9d84d8fe2cba8527bce9243b3fd1e51970bad65b614e75
title: Engagement Program Actions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_program_actions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_program_actions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e875983c28bd35048b7b378521cee48620d6fc87ab5d5a37c985bc4b456152c9
description: In an engagement program, action steps do something to prospects, such as sending them an email or changing a field value.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Engagement Program Actions

In an engagement program, action steps do something to prospects, such as sending them an email or changing a field value.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

## Action Definitions

 
| Action | What It Does |
| --- | --- |
| Add to List | Adds the prospect to a list you select. This action can be used to add prospects to another engagement program’s recipient list. |
| Add to Salesforce Campaign\* | Adds the prospect to a Salesforce campaign. You can select which Salesforce campaign and status to give the prospect. |
| Adjust Score | Adjusts the prospect score by a selected amount or to a designated number. |
| Apply Tags | Applies tags to a prospect. |
| Assign to Group | Assigns the prospect to a user group. |
| Assign to Salesforce queue | Assigns the prospect to a Salesforce lead queue. |
| Assign to User | Assigns the prospect to a user. |
| Assign to Salesforce Active Assignment Rule\* | Assigns the prospect to an active Salesforce assignment rule. Salesforce takes the prospect and creates a lead, and then assigns it based on your Salesforce assignment rule. |
| Create Salesforce Task\* | Creates and assigns Salesforce tasks. |
| Change Prospect Field Value | Clears or changes a prospect field value. |
| External Actions\* | Triggers an external action to execute a task outside of Account Engagement. |
| Notify User | Notifies a user of a prospect action. You can select the assigned user or a specific user. |
| Remove from List | Removes the prospect from the list you select. |
| Remove Tags | Removes tags from a prospect. |
| Send Email | Sends the selected email template to a prospect. |
| Send Operational Email | Send operational emails to all prospects. An operational email bypasses a prospect’s opted-in status and requires administrator permission to send or resume. |

\* Requires a verified Salesforce connector.