---
schema_version: "1"
id: 2a812d74060a92a61742e8c1bb057b6cc256f4f3eaa9592f58969a8dd5e060ae
title: Use the Metrics Fields Component
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_history_report_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_report_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9294874f473f89a485bd97c02e8f4c4bb5c2e6ae15c399fcd6e90c7c62612104
description: Add Engagement History metrics as fields on connected campaigns and asset records. You can also build a custom report based on the Campaign object. These tools can help you determine which marketing assets are most effective.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Use the Metrics Fields Component

Add Engagement History metrics as fields on connected campaigns and asset records. You can also build a custom report based on the Campaign object. These tools can help you determine which marketing assets are most effective.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition">
      <colgroup>
        <col>
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and
              <strong>Unlimited</strong> Editions with <span>All Account
                Engagement Editions</span>
            </p>
          </td>

        </tr>
      </tbody>
    </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d39105e72">User Permissions Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e72 ">To view <span>Engagement History</span> metrics:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e72 ">
            <span>Account Engagement User, CRM User, Sales Cloud
              User, or Service Cloud User</span>
          </td>

        </tr>
      </tbody>
    </table>

## What’s Included?

- Engagement metrics from all asset types, via Salesforce connected campaign records
- Automated email metrics from after December 14, 2018

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note This component doesn’t show activity associated with archived prospects, filtered visitors, operational emails, or auto-responder emails.

![Metrics fields shown on a Marketing Form record.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_engagement_history_metrics_fields.png)

## More About Metrics

To show any of these fields on campaign records, add them on the page layout. Choose the fields that make the most sense for your users, and group them under a section with a label, such as Engagement Metrics. By default, marketing asset records include the available metrics from this chart.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:24.096385542168672%">
          <col style="width:29.63855421686747%">
          <col style="width:46.26506024096385%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39105e146">Salesforce Object</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39105e149">Associated <span>Account Engagement</span> Asset</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39105e155">Available Metrics</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Salesforce Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e146 ">List Email</td>

            <td data-label="Associated Account Engagement Asset" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e149 ">List emails and automated email (operational emails excluded)</td>

            <td data-label="Available Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e155 ">
              <ul>
                <li>Total Delivered</li>

                <li>Delivery Rate</li>

                <li>Total Soft Bounced</li>

                <li>Total Hard Bounced</li>

                <li>Total Opens</li>

                <li>Unique Opens</li>

                <li>Open Rate Click Through Rate</li>

                <li>Unique Click-Through Rate</li>

                <li>Click to Open Ratio</li>

                <li>Unique Opt-Outs</li>

                <li>Opt-Out Rate</li>

                <li>Total Spam Complaints</li>

                <li>Spam Complaint Rate</li>

                <li>Total Tracked Link Clicks</li>

                <li>Unique Tracked Link Clicks</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Salesforce Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e146 ">Landing Page</td>

            <td data-label="Associated Account Engagement Asset" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e149 ">Landing pages</td>

            <td data-label="Available Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e155 ">
              <ul>
                <li>Total View</li>

                <li>Unique Views</li>

                <li>Total Form Submissions</li>

                <li>Unique Form Submissions</li>

                <li>Form Submission Rate</li>

                <li>Total Form Errors</li>

                <li>Unique Form Errors</li>

                <li>Form Error Rate</li>

                <li>Total Tracked Link Clicks</li>

                <li>Unique Tracked Link Clicks </li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Salesforce Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e146 ">Marketing Link</td>

            <td data-label="Associated Account Engagement Asset" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e149 ">Files and custom redirects</td>

            <td data-label="Available Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e155 ">
              <ul>
                <li>Total Tracked Link Clicks</li>

                <li>Unique Tracked Link Clicks</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Salesforce Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e146 ">Marketing Form</td>

            <td data-label="Associated Account Engagement Asset" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e149 ">Forms and form handlers</td>

            <td data-label="Available Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e155 ">
              <ul>
                <li>Total View</li>

                <li>Unique Views</li>

                <li>Total Form Submissions</li>

                <li>Unique Form Submissions</li>

                <li>Form Submission Rate</li>

                <li>Total Form Errors</li>

                <li>Unique Form Errors</li>

                <li>Form Error Rate</li>

                <li>Total Tracked Link Clicks</li>

                <li>Unique Tracked Link Clicks </li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Salesforce Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e146 ">Campaigns</td>

            <td data-label="Associated Account Engagement Asset" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e149 ">N/A</td>

            <td data-label="Available Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d39105e155 ">
              <p>Two sets of these fields are available—to reflect the campaign and the campaign hierarchy.</p>
              <ul>
                <li>Total Emails Delivered (via List Email object)</li>
                <li>Unique Email Opens (via List Email object</li>
                <li>Unique Email Tracked Link Clicks (via List Email object)</li>
                <li>Total Form Views (via Marketing Form object)</li>
                <li>Total Form Submissions (via Marketing Form object)</li>
                <li>Unique Marketing Link Clicks (via Marketing Link object)</li>
                <li>Total Landing Page Views (via Landing Page object)</li>
                <li>Total Landing Page Form Submissions (via Landing Page object)</li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Create Page Layouts](https://help.salesforce.com/s/articleView?id=platform.customize_layoutcreate.htm&language=en_US)