---
schema_version: "1"
id: 192458f276c2982fa9f8aed45bf9d13942a12b63d561e71178cdd4f08bb64421
title: Report on Engagement History Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_history_custom_report.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_custom_report.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1783b906cfb672effa84cf9b85720209e2700722557f6a9430fc072dd835ecd2
description: Engagement History gives you access to prospect engagement data in Salesforce. To better understand this data, create a custom report that contains engagement metrics alongside campaign and opportunity data. We recommend five common custom report types for reporting on marketing assets.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Report on Engagement History Data

Engagement History gives you access to prospect engagement data in Salesforce. To better understand this data, create a custom report that contains engagement metrics alongside campaign and opportunity data. We recommend five common custom report types for reporting on marketing assets.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition">
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p style="margin-bottom:0;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and
                <strong>Unlimited</strong> Editions with <span>All Account
                  Engagement Editions</span>
              </p>
            </td>

          </tr>
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      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d77025e76">User Permissions Needed</th>
          </tr>
        </thead>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d77025e76 ">To create reports:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d77025e76 ">
              <p>Sales, Service, or CRM permission set</p>
              <p>AND</p>
              <p>Create and Customize
                Reports</p>
              <p style="margin-bottom:0;">AND</p>
              <p style="margin-bottom:0;">Report Builder</p>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

Refer to the following lists to configure each custom report type, and use the steps to build the reports you want.

1. From Salesforce Setup, enter Report in the Quick Find box, and then select **Report Types**.
2. Click **New Custom Report Type**.
3. In the Fields Available for Reports section, click **Edit Layout**.
4. In the Field Layout Properties section, click **Create New Section**.
5. Give the section a title, and then drag the fields as outlined by the asset types listed here.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:34.01360544217687%">
          <col style="width:65.98639455782312%">
        </colgroup>
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            <td class="slds-cell-wrap" style="vertical-align:top;">Campaigns Engagement</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li>Primary Object: Campaigns</li>

                <li>Section 1: Campaigns</li>

                <li>Section 2: Parent Campaigns</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">Landing Pages Engagement</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>This report includes all landing pages. To include only classic landing pages, filter
                the report with the Source “Pardot.”</p>
              <ul>
                <li>Primary Object: Campaigns</li>
                <li>Relationship: Landing Page, where the A record has at least one related B record</li>
                <li>Section 1: Landing Pages</li>
                <li>Section 2: Campaigns</li>
                <li>Section 3: Parent Campaigns</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">List Emails Engagement</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>This report includes all list emails. To include only emails sent from <span>Account Engagement</span>, filter the report with the From Address “Pardot Marketing Automation.”</p>
              <ul>
                <li>Primary Object: Campaigns</li>
                <li>Relationship: List Email, where the A record has at least one related B record</li>
                <li>Section 1: List Emails</li>
                <li>Section 2: Campaigns</li>
                <li>Section 3: Parent Campaigns</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">Marketing Forms Engagement</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>This report includes data associated with any form and form handler. To show only
                forms or form handlers, add a filter on the Type field.</p>
              <ul>
                <li>Primary Object: Campaigns</li>
                <li>Relationship: Marketing Form, where the A record has at least one related B record</li>
                <li>Section 1: Marketing Forms</li>
                <li>Section 2: Campaigns</li>
                <li>Section 3: Parent Campaigns</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">Marketing Links Engagement</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li>This report includes data associated with any custom redirect or file. To show only
                  redirects or files, add a filter on the Type field.</li>

                <li>Primary Object: Campaigns</li>

                <li>Relationship: Marketing Link, where the A record has at least one related B record</li>

                <li>Section 1: Marketing Links</li>

                <li>Section 2: Campaigns</li>

                <li>Section 3: Parent Campaigns</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>