---
schema_version: "1"
id: e71fc17f0d246e7f525dd5c89f250357240a4177be0ce5fa4d8470bd44911b1d
title: Comparison of Engagement History Features
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_history_comparison.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_comparison.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 990975e5ae6a2d16ab5741ceb63ee1df16e9b57a4dfef36502eefae6ddbff6ee
description: Engagement History is a generic term for a collection of fields, related lists, and other Lightning components that make it possible to show valuable prospect engagement data on your most used records.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Comparison of Engagement History Features

Engagement History is a generic term for a collection of fields, related lists, and other Lightning components that make it possible to show valuable prospect engagement data on your most used records.

### Required Editions

Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d94218e50">User Permissions Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e50 ">To use <span>Engagement History</span>:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e50 "><span>Account Engagement User, CRM User, Sales Cloud
              User, or Service Cloud User</span>
            permission set</td>

        </tr>
      </tbody>
    </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note

- All Engagement History components require a CRM User, Sales Cloud User, or Service Cloud User permission set.
- The majority of Engagement History components are available with all Account Engagement editions. Engagement History Dashboards require Growth, Plus, Advanced, or Premium edition.
- Components using the List Emails object include automated emails from Engagement Studio, completion actions, and automation rules. They don’t include operational emails.
- Objects marked in this table with an asterisk (\*) show engagement history data by default.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25.09293680297398%">
          <col style="width:18.95910780669145%">
          <col style="width:18.58736059479554%">
          <col style="width:37.36059479553903%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d94218e122">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d94218e125">Available On... </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d94218e128">Data Storage</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d94218e131">Prerequisites</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e122 ">Metrics Fields</td>

            <td data-label="Available On..." class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e125 ">
              <ul>
                <li>Campaign</li>

                <li>Marketing Link*</li>

                <li>Marketing Form*</li>

                <li>Landing Page*</li>

                <li>List Email</li>

              </ul>
            </td>

            <td data-label="Data Storage" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e128 ">Salesforce</td>

            <td data-label="Prerequisites" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e131 ">
              <ul>
                <li>Connected Campaigns</li>

                <li>Field-level security: Access to engagement history metrics</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e122 ">Related List (Marketing Assets)</td>

            <td data-label="Available On..." class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e125 ">Campaign</td>

            <td data-label="Data Storage" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e128 ">Salesforce</td>

            <td data-label="Prerequisites" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e131 ">
              <ul>
                <li>Connected Campaigns</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e122 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_related_list_activities.htm&amp;release=264.0.0&amp;type=5" title="The Engagement History related list includes an activity feed of recent prospect engagement. It appears by default on most of your marketing asset records, but you can also add it to your list email, lead, contact, account, or person account records.">Related List
                (Activities)</a>
            </td>

            <td data-label="Available On..." class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e125 ">
              <ul>
                <li>Lead</li>

                <li>Contact</li>

                <li>Account</li>

                <li>Person Account</li>

                <li>List Email</li>

                <li>Marketing Link*</li>

                <li>Marketing Form*</li>

                <li>Landing Page*</li>

              </ul>
            </td>

            <td data-label="Data Storage" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e128 "><span>Account Engagement</span></td>

            <td data-label="Prerequisites" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e131 ">
              <ul>
                <li>Logged in to <span>Account Engagement</span> via Salesforce SSO</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e122 "><span>Engagement History</span> Metrics Lightning Component</td>

            <td data-label="Available On..." class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e125 ">Campaign</td>

            <td data-label="Data Storage" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e128 ">Salesforce</td>

            <td data-label="Prerequisites" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e131 ">
              <ul>
                <li>Connected Campaigns</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e122 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_custom_component.htm&amp;release=264.0.0&amp;type=5" title="Add the Engagement History Custom Lightning component to your lead, contact, and person account records to show how people interact with your marketing assets. This component comes with your Account Engagement AppExchange package."><span>Engagement History</span> Custom
                Lightning Component</a>
            </td>

            <td data-label="Available On..." class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e125 ">
              <ul>
                <li>Lead</li>

                <li>Contact</li>

                <li>Person Account</li>

              </ul>
            </td>

            <td data-label="Data Storage" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e128 "><span>Account Engagement</span></td>

            <td data-label="Prerequisites" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e131 ">
              <ul>
                <li>Logged in to <span>Account Engagement</span> via Salesforce SSO</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e122 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_embedded_dashboard_parent.htm&amp;release=264.0.0&amp;type=5" title="An Engagement History Dashboard is powered by CRM Analytics and gives sales and marketing users the power to explore and visualize important data. Embed an Engagement History Dashboard component on campaign, account, lead, contact, person account, or opportunity records. The dashboard shows widgets that are tailored to each type of record."><span>Engagement History</span> Dashboard Lightning Component</a>
            </td>

            <td data-label="Available On..." class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e125 ">
              <ul>
                <li>Campaign</li>

                <li>Account</li>

                <li>Lead</li>

                <li>Contact</li>

                <li>Person Account</li>

                <li>Opportunity</li>

              </ul>
            </td>

            <td data-label="Data Storage" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e128 ">
              <p>CRM Analytics platform</p>
              <p style="margin-bottom:0;">This data is updated every 8 hours.</p>
            </td>

            <td data-label="Prerequisites" class="slds-cell-wrap" style="vertical-align:top;" headers="d94218e131 ">
              <ul>
                <li>Pardot permission set</li>

                <li>Connected Campaigns (for a dashboard on campaign records only)</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

- **[Use the Metrics Fields Component](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_report_parent.htm&release=264.0.0&type=5)**  
    Add Engagement History metrics as fields on connected campaigns and asset records. You can also build a custom report based on the Campaign object. These tools can help you determine which marketing assets are most effective.
- **[Use Engagement History Metrics Related Lists](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_related_lists_parent.htm&release=264.0.0&type=5)**  
    Add the Engagement History Metrics related list to your campaign records to find the relationships that grow among campaigns, prospects, and assets.
- **[Using the Engagement History Related List](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_related_list_activities.htm&release=264.0.0&type=5)**  
    The Engagement History related list includes an activity feed of recent prospect engagement. It appears by default on most of your marketing asset records, but you can also add it to your list email, lead, contact, account, or person account records.
- **[Using Engagement History Metrics Lightning Component](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_component_parent.htm&release=264.0.0&type=5)**  
    Add the Engagement History Metrics Lightning component to your campaign records to show high-level metrics associated with the marketing assets in your connected campaigns.
- **[Add the Engagement History Custom Lightning Component](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_history_custom_component.htm&release=264.0.0&type=5)**  
    Add the Engagement History Custom Lightning component to your lead, contact, and person account records to show how people interact with your marketing assets. This component comes with your Account Engagement AppExchange package.