---
schema_version: "1"
id: f6d0321275095c8928896fb88779149d7ce357fe19e5185b509bc0d439f0b886
title: Considerations for Using Email Preference Pages
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_emails_preference_center_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_emails_preference_center_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0b7164d792c6a46782332c4671cc1556e655c7d7971e395f69fcb495401e0270
description: The email preference center is a central location for your prospects to tell you what they want from your email marketing. Keep these considerations in mind when you share a link to the email preference center.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Considerations for Using Email Preference Pages

The email preference center is a central location for your prospects to tell you what they want from your email marketing. Keep these considerations in mind when you share a link to the email preference center.

## Basics

- Prospects can opt in or out of a static public list.
- Prospects can’t add themselves to dynamic lists, but they can opt out. When a prospect opts out of a dynamic list, they aren’t removed from the list, but they don’t receive emails sent to the dynamic list.
- When a prospect updates the email preference center page, the system modifies the list memberships for all of your prospects that use that email address.

## Using in Emails

- All emails must include %%unsubscribe%% or %%email\_preference\_center%% variable tags.
- To add the unsubscribe or email preferences center field to an email, use the variable tag dropdown in the email editor. Or, add it manually in the HTML source.
- When a prospect clicks the email preference center link in an email:
    - For privacy, the page shows a masked version that prospect’s email address. The email address can’t be changed.
    - The click doesn’t trigger a completion action.
    - The click doesn’t count toward total clicks in email reporting.
- Email preference center links are recommended only for emails because they’re directly tied to a prospect’s email address. Avoid using these links in landing pages and other types of content.

## Design

- Style your email preference center with a layout template that matches your branding.
- To show a list in your email preference center, open its List Information, and select **Public List**. To hide a list, deselect **Public List**.
- Lists are displayed in alphabetical order. To change the order, rename your lists with numbers as prefixes, such as 1\. Product Updates and 2\. Monthly News.

## Testing

- The email preference center link doesn’t always appear when you test emails. Add yourself as a prospect before you send the test email to check the link.