---
schema_version: "1"
id: 85ab99cfb6fef7f0f60defc67220a6906260815f15711f500f89e8b178521578
title: Personalize Email Subject Lines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_emails_personalize_subject.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_emails_personalize_subject.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d9a54e0d22d74a0105d1a867f651739e5e652ed5cdc22c933b86a7c17b031a14
description: Personalize email subjects with variable tags and dynamic content. You can also use emoji in your subject lines.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Personalize Email Subject Lines

Personalize email subjects with variable tags and dynamic content. You can also use emoji in your subject lines.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d107417e56">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d107417e56 ">To use the email
              editor:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d107417e56 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

1. On the Building tab of an email draft, click **Advanced Subject Composer**.
2. Enter your subject.
3. Use the buttons to insert variable tags and dynamic content.
4. Save when finished.

Emoji look different across email clients and operating systems. Test your emails before you send.

#### See Also

- [Preview and Test Classic Emails](https://help.salesforce.com/s/articleView?id=mktg.mcae_classic_email_testing.htm&release=264.0.0&type=5 "The classic email builder in Account Engagement includes tools to preview and test your email. You can send to test email lists, send individual test emails, and generate inbox previews across email clients.")
- [Test with Inbox Previews](https://help.salesforce.com/s/articleView?id=mktg.mcae_classic_email_previews.htm&release=264.0.0&type=5 "If you’re using the Advanced Email Analytics package for Account Engagement, you have access to expanded testing tools. You can preview how your email and subject line looks in different email clients and get a spam analysis for your content. Each inbox preview render is stored for 90 days from its creation date.")