---
schema_version: "1"
id: 33fbc1049ed7b8ae02f5dc4a703a7c1e0c58cb80780a63b27cfc9f32a8f13e89
title: Set Up Einstein Send Time Optimization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_send_time_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: daadcb3886d7e0773657c38dd84b8bb62c61482fa77c8f4173ffc715a675b824
description: Turn on Einstein Send Time Optimization in one click, and give the model time to learn about your prospects.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up Einstein Send Time Optimization

Turn on Einstein Send Time Optimization in one click, and give the model time to learn about your prospects.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d106418e75">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d106418e75 ">To activate Einstein Send Time Optimization in <span>Account Engagement</span>:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d106418e75 ">Customize Application</td>

          </tr>
        </tbody>
      </table>

Einstein Send Time Optimization isn’t available for classic emails. Before you set up Einstein Send Time Optimization, set up the enhanced email experience in Marketing Setup in Salesforce. If your connector doesn’t use the default B2BMA Integration User, assign the [Modify Metadata Through Metadata API Functions](https://help.salesforce.com/s/articleView?id=platform.meta_modify_metadata_perm.htm&language=en_US) system permission to the connector user in Salesforce.

1. From Marketing Setup, in the Quick Find box, enter Einstein, and then select **Send Time Optimization**.
2. Click **Turn On**.
    
    Allow up to 72 hours to create your custom Einstein model.

During the model training period, the Einstein Optimized tab in the email experience shows a temporary message. When it’s ready to use, the send time optimization form appears.

When you deactivate the feature, we delete all of the data previously used by the model. To turn off the feature, return to the setup page and click **Deactivate**. The next time you activate Einstein Send Time Optimization, users must wait for another training period to build a new model.