---
schema_version: "1"
id: 73763997ee3b04938bb38db339511cc4c9584b6971c0a020178aa249a9e55178
title: Optimize Send Times with Einstein
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_send_time_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1cb965bc9f32c657c5e0e698444200435b8d4c2aefc0560daf122652a3515d63
description: When you’re ready to send a list email, boost prospect engagement with the power of AI. Einstein evaluates historical email engagement data in Account Engagement to recommend an optimal send time for the individual prospects on your lists.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Optimize Send Times with Einstein

When you’re ready to send a list email, boost prospect engagement with the power of AI. Einstein evaluates historical email engagement data in Account Engagement to recommend an optimal send time for the individual prospects on your lists.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

- **[How Einstein Send Time Optimization Works](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_how_it_works.htm&release=264.0.0&type=5)**  
    Einstein evaluates historical email engagement data to recommend an optimal send time for the individual prospects on your lists.
- **[Set Up Einstein Send Time Optimization](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_setup.htm&release=264.0.0&type=5)**  
    Turn on Einstein Send Time Optimization in one click, and give the model time to learn about your prospects.
- **[Send an Einstein Optimized Email](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_configure.htm&release=264.0.0&type=5)**  
    When you choose Einstein Optimized sending, select a time frame for sending emails. During that period, Einstein’s model evaluates the best time to send for each prospect and handles each delivery for you.
- **[Find Optimized Email Reports](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_report.htm&release=264.0.0&type=5)**  
    After you schedule an Einstein Optimized email, you can open its email report from the success message at the top of the screen. When you dismiss the message, you can access the report from the Account Engagement Email tab. After the email starts its sending period, the report appears in the Account Engagement Reports tab.