---
schema_version: "1"
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title: "Einstein Account Engagement: Scoring and Insights"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3588f7f3e83a9004e8f61682b9bec0b29ec99820266fea2d1b9315ada013c2e6
description: Use Einstein artificial intelligence to prioritize work and generate data-driven attribution data for your sales and marketing teams. Einstein features analyzes data from Account Engagement and Salesforce to show straightforward scores and insights on your most engaged prospects and effective campaigns.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Einstein Account Engagement: Scoring and Insights

Use Einstein artificial intelligence to prioritize work and generate data-driven attribution data for your sales and marketing teams. Einstein features analyzes data from Account Engagement and Salesforce to show straightforward scores and insights on your most engaged prospects and effective campaigns.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

```
Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.
```

- **[Einstein Behavior Scoring](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_behavior_scoring.htm&release=264.0.0&type=5)**  
    Einstein Behavior Scoring identifies prospects whose behavior suggests that they’re ready to buy, and scores them based on Einstein’s engagement model. After you turn on the feature in Marketing Setup, decide where to show scoring data. To get a picture of how Einstein creates your scoring model, set up B2B Marketing Analytics and include the optional Einstein Behavior Scoring dashboard.
- **[Einstein Campaign Insights](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_campaign_insights.htm&release=264.0.0&type=5)**  
    Add Einstein Campaign Insights to your Lightning pages to learn what factors drive campaign performance. Einstein’s intelligence can help you optimize campaign assets and find new audiences. Turn on the feature in Marketing Setup and add the Einstein Insights component to your Lightning pages.
- **[Einstein Attribution](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_attribution_parent.htm&release=264.0.0&type=5)**  
    Einstein Attribution combines Campaign Influence with Einstein’s intelligent analysis to more accurately assign campaign attribution. Instead of choosing a model before you start reporting, you can use Einstein Attribution to analyze historical campaigns and find emerging patterns. Einstein allocates conversion credit to multiple campaigns, so you can see which campaigns are most effective at generating pipeline.
- **[Einstein Lead Scoring for Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_leads.htm&release=264.0.0&type=5)**  
    Einstein Lead Scoring generates insights based on lead fields and helps sales teams prioritize leads.
- **[Einstein Send Time Optimization](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_pointer.htm&release=264.0.0&type=5)**  
    Use the power of AI to optimize your list email sends. Einstein evaluates historical email engagement data from Account Engagement to recommend an optimal send time for the individual prospects on your lists.
- **[Einstein Engagement Frequency](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_email_frequency_pointer.htm&release=264.0.0&type=5)**  
    Use Einstein to better understand the volume of email your prospects prefer to receive. Einstein Engagement Frequency scans each prospect’s engagement behaviors to predict if they receive too many emails, too few emails, or just the right amount.
- **[Einstein Key Accounts Identification for Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts.htm&release=264.0.0&type=5)**  
    Einstein’s AI helps you identify candidates for your account-based marketing efforts. It creates a scoring model based on your previous opportunity creation data and provides a tier ranking for individual accounts. You can use the account tier to target ideal prospects in engagement programs, automation rules, and dynamic lists. In addition, account attributes and engagement metrics are included as insights to help you focus your plans.