---
schema_version: "1"
id: 8a41bd0e1c05965666a68a2f54158c525b9713c5628c3dfea0aa938df72b0273
title: Einstein Lead Scoring for Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_leads.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_leads.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1ad6de20010d08e7dfe2b24fd1402567fd36e05e13a71c3cee4907b51cfb923c
description: Einstein Lead Scoring generates insights based on lead fields and helps sales teams prioritize leads.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Einstein Lead Scoring for Account Engagement

Einstein Lead Scoring generates insights based on lead fields and helps sales teams prioritize leads.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, or <strong>Unlimited</strong> Editions</td></tr></tbody></table>

To turn on the feature, choose Einstein Lead Scoring from the Einstein menu in Marketing Setup. Configure filters, milestones, and a few other details. After you configure the feature, edit your lead pages to show lead scores.

## Lead Scores in Lightning

- If you use Einstein Behavior Scoring, you don’t need to add any other Lightning components to your pages. Lead scores and behavior scores both appear in the Einstein Scoring component.
- If you haven’t set up Behavior Scoring yet, add the Einstein Scoring Lightning component to Lead pages.
- To show both types of scores on lead records, head over to the Lightning App Builder. Edit the Einstein Scoring component and select both Lead Scores and Behavior Scores.

## Lead Scores in Classic

- To use Einstein Lead Scoring in Classic, add the Lead Score field to Lead page layouts.

#### See Also

- [Einstein Lead Scoring](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_lead_insights.htm&language=en_US)