---
schema_version: "1"
id: 5b374dca10e2ab7c52bbd33cec3528ae14144978bfe315cf0cb10b95c968c80a
title: Einstein Key Accounts Identification for Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_key_accounts.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ebb98d0a656b3cc384fa179d10b8a81eaf2075e7051816ce1528f9666380daa0
description: Einstein’s AI helps you identify candidates for your account-based marketing efforts. It creates a scoring model based on your previous opportunity creation data and provides a tier ranking for individual accounts. You can use the account tier to target ideal prospects in engagement programs, automation rules, and dynamic lists. In addition, account attributes and engagement metrics are included as insights to help you focus your plans.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Einstein Key Accounts Identification for Account Engagement

Einstein’s AI helps you identify candidates for your account-based marketing efforts. It creates a scoring model based on your previous opportunity creation data and provides a tier ranking for individual accounts. You can use the account tier to target ideal prospects in engagement programs, automation rules, and dynamic lists. In addition, account attributes and engagement metrics are included as insights to help you focus your plans.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, or <strong>Unlimited</strong> Edition</td></tr></tbody></table>

- **[Considerations for Einstein Key Accounts Identification](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts_considerations.htm&release=264.0.0&type=5)**  
    Before you work with Einstein Key Accounts Identification, review these considerations.
- **[How It Works](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts_how_it_works.htm&release=264.0.0&type=5)**  
    Einstein Key Accounts Identification handles the selection phase of your account-based marketing efforts by offering two values: a tier ranking and key factors.
- **[Set Up Einstein Key Accounts Identification](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts_set_up.htm&release=264.0.0&type=5)**  
    Turn on Einstein Key Accounts Identification in Marketing Setup, and tell users that they can add the Einstein Account Tier field to their list views or custom reports.
- **[Create an Account Tier Field in Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts_create_tier_field.htm&release=264.0.0&type=5)**  
    Users can filter automation rules by Einstein Key Accounts Identification account tier. To show the account tier field when users are creating rules, an admin must first map the field in Account Engagement as a custom field.
- **[Use the Account Tier Field in Automations](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_key_accounts_use_tier_field.htm&release=264.0.0&type=5)**  
    After an admin sets up the account tier field to work with Account Engagement automations, you can use it as a filter for automation rules, dynamic lists, and in Engagement Studio.