---
schema_version: "1"
id: 127a2cc372eb3eed4a9e8a41926d9d2f95abc5b8e357c7b65df66dc39c9a13bb
title: Einstein Engagement Frequency for Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_engagement_frequency_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8b5fbbd2177c8cf8eab2f181e1496b54564954bfc6f14b75da9e640c4e6b4060
description: Einstein Engagement Frequency (EEF) scans individual customer engagement behaviors to predict the optimal send frequency for marketing emails. The frequency status is stored in a prospect field, which you can use to filter prospect lists or to create rules in Engagement Studio.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Einstein Engagement Frequency for Account Engagement

Einstein Engagement Frequency (EEF) scans individual customer engagement behaviors to predict the optimal send frequency for marketing emails. The frequency status is stored in a prospect field, which you can use to filter prospect lists or to create rules in Engagement Studio.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, or <strong>Unlimited</strong> Edition</td></tr></tbody></table>

- **[How Einstein Engagement Frequency Works](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_how.htm&release=264.0.0&type=5)**  
    Einstein Engagement Frequency (EEF) considers a prospect’s email engagement data from the past 90 days. The model then focuses on the past 28 days of engagement data to create a status: undersaturated, on target, or saturated.
- **[Turn On Einstein Engagement Frequency](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_enable.htm&release=264.0.0&type=5)**  
    To start using Einstein Engagement Frequency for Account Engagement (EEF), an admin must enable it in Marketing Setup. The model training period can take up to 72 hours.
- **[Use Einstein Engagement Frequency](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_use.htm&release=264.0.0&type=5)**  
    You can filter prospects by using the Einstein Engagement Frequency (EEF) status in segmentation rules, automation rules, and Engagement Studio. The field is saved as an Account Engagement default field.