---
schema_version: "1"
id: 7759a6b3731ca1e80a6e540e1661e32613e06dde7aad20aee7dfb24ae6cd302e
title: Turn On Einstein Engagement Frequency
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_engagement_frequency_enable.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_enable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: aa22b33df16ea30c4a58949d18c1ace8fd7b3d30a25c98b3586d5ac3aaa3dae2
description: To start using Einstein Engagement Frequency for Account Engagement (EEF), an admin must enable it in Marketing Setup. The model training period can take up to 72 hours.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Turn On Einstein Engagement Frequency

To start using Einstein Engagement Frequency for Account Engagement (EEF), an admin must enable it in Marketing Setup. The model training period can take up to 72 hours.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, or <strong>Unlimited</strong> Edition</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d62148e75">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d62148e75 ">To activate Einstein Engagement Frequency:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d62148e75 ">Customize Application</td>

          </tr>
        </tbody>
      </table>

1. From Marketing Setup, in the Quick Find box, enter Frequency, and then select **Einstein Engagement Frequency**.
2. Turn on the feature.
3. Open Prospect page layouts and list views to verify that the Einstein Engagement Frequency field was added. If the field isn’t present, ensure that your business unit meets the [data requirements](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_how.htm&language=en_US).