---
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title: Einstein Campaign Insights
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_campaign_insights.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_campaign_insights.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2d020da259a3f53960bb169aafb9999937b6906b1094c44b32e7752466a3b5e5
description: Add Einstein Campaign Insights to your Lightning pages to learn what factors drive campaign performance. Einstein’s intelligence can help you optimize campaign assets and find new audiences. Turn on the feature in Marketing Setup and add the Einstein Insights component to your Lightning pages.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Einstein Campaign Insights

Add Einstein Campaign Insights to your Lightning pages to learn what factors drive campaign performance. Einstein’s intelligence can help you optimize campaign assets and find new audiences. Turn on the feature in Marketing Setup and add the Einstein Insights component to your Lightning pages.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

Campaign Insights is available on Lightning Experience home pages and campaign record home pages. The insights reveal trends in prospect demographics and marketing asset engagement. Tracked marketing assets include list emails, marketing forms, and landing pages.

- **[Einstein Campaign Insights Considerations](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_campaign_insights_considerations.htm&release=264.0.0&type=5)**  
    Before you set up Einstein Campaign Insights for Account Engagement, keep these considerations in mind.
- **[How Einstein Campaign Insights Works](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_campaign_insights_how_it_works.htm&release=264.0.0&type=5)**  
    Einstein Campaign Insights uses Einstein machine learning to find data related to engagement activity, content, and audience characteristics to provide real-time insights about your running campaigns. Insights are updated up to every four hours, or when a new insight is detected.
- **[Enable Einstein Campaign Insights](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_enable_features.htm&release=264.0.0&type=5)**  
    To make Einstein Campaign Insights visible in Salesforce, first enable the feature in Marketing Setup.