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title: Considerations for Einstein Attribution
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_attribution_considerations.md
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description: Einstein Attribution relies on certain data and some other Salesforce features. Make sure you have the correct setup before you begin.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Considerations for Einstein Attribution

Einstein Attribution relies on certain data and some other Salesforce features. Make sure you have the correct setup before you begin.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement</span> <strong>Advanced</strong> and <strong>Premium</strong> Editions with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, or <strong>Unlimited</strong> Edition</td></tr></tbody></table>

## Prerequisites for Einstein Attribution

- Verify that you’re using the standard Opportunity object and that you have values in the Close Date and Amount fields.
- To get started, Einstein needs data from at least 100 opportunity contact roles (OCRs) that you have defined.
- Connect Account Engagement and Salesforce Campaigns.
- Enable and configure Campaign Influence.

## Other Things to Know

- Einstein Attribution considers data from both Account Engagement and Salesforce and removes duplicates for you.
- You can change the Campaign Influence Time Frame at any time, but when you change it, results are likely to change.
- When you use the Data-Driven Model as your default Campaign Influence model, select **Records with >0% attribution** in the Record Preference dropdown.
- We recommend that you don’t edit or delete campaign influence records created by the Data-Driven Model via the API. Your changes are overwritten each time the model is recalculated.
- If someone deletes or deactivates the opportunity stage used as the success milestone, the Data-Driven Model stops running and an error appears on the Einstein Attribution Setup page.