---
schema_version: "1"
id: 6fa2c3ed33e7fd533692097f9d889a8db4ad31020c38a88b9950dbe4a84af7bd
title: Set Up the Account-Based Marketing App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_analytics_abm_app_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_analytics_abm_app_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 96b86e0ad3fc2a8ba7de3e8b8739312bef43b6e5f3a322907201dd76e627a8a9
description: To explore prospect account-focused dashboards and lenses, create an app with the Account-Based Marketing (ABM) app template. As feature updates become available to the app, you must upgrade it.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up the Account-Based Marketing App

To explore prospect account-focused dashboards and lenses, create an app with the Account-Based Marketing (ABM) app template. As feature updates become available to the app, you must upgrade it.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Account Engagement <strong>Premium</strong> Edition</span> or the B2B Marketing Analytics Plus add-on</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d13023e69">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d13023e69 ">To create and customize B2B Marketing Analytics Plus apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d13023e69 ">B2B Marketing Analytics Plus Admin</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d13023e69 ">To view B2B Marketing Analytics Plus apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d13023e69 ">B2B Marketing Analytics Plus User</td>

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1. From the App Launcher, select **Analytics Studio**.
2. Select **Create**, and then select **App**.
3. Select **Account-Based Marketing**, and then click **Continue**.
4. Answer the setup questions, and then click **Done**.
5. To access your ABM app, return to Analytics Studio, and then choose it from the **Apps** table.
6. To refresh the data in your app, schedule a dataflow to run automatically.

During app creation, CRM Analytics also generates predictions in an Einstein Discovery story. To access it, open Analytics Studio and filter by Stories.

Keep an eye on the app header. When a new version of the Account-Based Marketing app becomes available, a link to upgrade appears. You can reconfigure your app at any time.