---
schema_version: "1"
id: b86b0d86b8b4bf635708a5a17af67a26e58e5f3c7a22ee6719067ec362141d1f
title: Account-Based Marketing App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_analytics_abm_app.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_analytics_abm_app.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d51fffba02d6312069e3ef956b1d174e003fa8a154a98ceba207357e46ef8af9
description: The main dashboard that comes with the Account-Based Marketing app in B2B Marketing Analytics Plus includes metrics and graphs, such as Top 10 values and expected revenue amounts. Use the Pipeline, Accounts, and Closed Opportunity cards to find valuable information about your prospect accounts. On each dashboard, dive into any widget to filter data or open related records.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Account-Based Marketing App

The main dashboard that comes with the Account-Based Marketing app in B2B Marketing Analytics Plus includes metrics and graphs, such as Top 10 values and expected revenue amounts. Use the Pipeline, Accounts, and Closed Opportunity cards to find valuable information about your prospect accounts. On each dashboard, dive into any widget to filter data or open related records.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Account Engagement <strong>Premium</strong> Edition</span> or the B2B Marketing Analytics Plus add-on</td></tr></tbody></table>

- **[Set Up the Account-Based Marketing App](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_analytics_abm_app_setup.htm&release=264.0.0&type=5)**  
    To explore prospect account-focused dashboards and lenses, create an app with the Account-Based Marketing (ABM) app template. As feature updates become available to the app, you must upgrade it.
- **[Account-Based Marketing App Dashboards](https://help.salesforce.com/s/articleView?id=mktg.pardot_analytics_b2bmaplus_abm_dashboard_ref.htm&release=264.0.0&type=5)**  
    The Account-Based Marketing app includes prebuilt dashboards that explore the characteristics and performance. Each dashboard features several widgets that outline or visualize helpful metrics.