---
schema_version: "1"
id: 804723022b3ac1db9ffb7b7af63726696ff9765ed1b3d5d608267fe4887b9656
title: Guidelines for Creating Custom Report Types for Email Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_eilex_email_content_crt.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_eilex_email_content_crt.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6368f8a9fba38835de4722d83eb5ec475bc9191bb8fcba70adc68f11a5963981
description: Create custom report types that include email content and list email data. Marketers can then create reports to analyze and better understand the performance of their email content. Review the following guidelines and examples of reports.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Guidelines for Creating Custom Report Types for Email Content

Create custom report types that include email content and list email data. Marketers can then create reports to analyze and better understand the performance of their email content. Review the following guidelines and examples of reports.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>any Account Engagement Edition</span> with Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d110619e67">User Permissions
            Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d110619e67 ">To create reports:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d110619e67 ">
            <p>Sales, Service, or CRM permission set</p>
            <p>AND</p>
            <p>Create and Customize
              Reports</p>
            <p style="margin-bottom:0;">AND</p>
            <p style="margin-bottom:0;">Report Builder</p>
          </td>

        </tr>
      </tbody>
    </table>

To learn how to create custom report types, see [Create a Custom Report Type](https://help.salesforce.com/s/articleView?id=xcloud.reports_defining_report_types.htm&language=en_US).

- To create reports that pull data from the email content record, select Email Content as the primary object on the custom report type. With Email Content as the primary object, marketers could create a report for all engagement statistics by email content record.
- To get more report options for all list emails including emails sent from the email content record, add list email as a related object on the custom report. With Email Content and List Email as objects on the report, marketers could create a report that shows all email sends and related statistics by email content record.
- With List Email as the primary object, marketers could create a report with email sends and related statistics for a given campaign.