---
schema_version: "1"
id: 05af5503da7303794b41b6c5ffac2beeb80e7f981a36e6488c94b27224688a51
title: Boost Your Email Performance with Einstein
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_eilex_einstein_optimization.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_eilex_einstein_optimization.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a6ca44b061226e25f9b2b332286cda3b73222e0eef03667af599f633f1cfe8e1
description: Einstein features help you learn more about your prospects. Einstein Send Time Optimization identifies the optimal send time for the individual prospects. Einstein Engagement Frequency helps you better understand the volume of email your prospects prefer to receive.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Boost Your Email Performance with Einstein

Einstein features help you learn more about your prospects. Einstein Send Time Optimization identifies the optimal send time for the individual prospects. Einstein Engagement Frequency helps you better understand the volume of email your prospects prefer to receive.

- **[Optimize Send Times with Einstein](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_send_time_parent.htm&release=264.0.0&type=5)**  
    When you’re ready to send a list email, boost prospect engagement with the power of AI. Einstein evaluates historical email engagement data in Account Engagement to recommend an optimal send time for the individual prospects on your lists.
- **[Einstein Engagement Frequency for Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_engagement_frequency_parent.htm&release=264.0.0&type=5)**  
    Einstein Engagement Frequency (EEF) scans individual customer engagement behaviors to predict the optimal send frequency for marketing emails. The frequency status is stored in a prospect field, which you can use to filter prospect lists or to create rules in Engagement Studio.