---
schema_version: "1"
id: 334811866b3777b1d2b72e52d363e616742a5bcf025b63424b21d9f3557cb9d9
title: Default User Roles
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_default_user_roles.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_default_user_roles.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1d84adacd3b8101f6ba3d5d1b356b70a0a00dc510f6270d9444f887ccc3c4cce
description: "Account Engagement includes four default user roles: Administrator, Marketing, Sales Manager, and Sales. You can’t edit the default user roles."
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Default User Roles

Account Engagement includes four default user roles: Administrator, Marketing, Sales Manager, and Sales. You can’t edit the default user roles.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

## Administrator Role

Administrators have access to all settings, prospect data, and modules.

## Marketing Role

Marketing users have control over prospect data and marketing modules, including creating lists, forms, and landing pages and sending list emails.

## Sales Manager Role

Sales Managers have access to all prospect data and visitors but no marketing functionality. Sales Managers can send one-to-one emails to prospects, but can’t send list emails.

## Sales

Sales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects but can’t send list emails. They can view, edit, and export the prospects assigned to them.

## Role Permissions

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note A user with No Access for an asset type can’t view details for those assets, but can see the asset names in the app. For example, a user with the View permission for Forms can see a list of landing pages that a form is used on. However, if they don’t have View access to Landing Pages, they can’t view details for landing pages.

Dashboard     
| Module | Administrator | Marketing | Sales Manager | Sales |
| --- | --- | --- | --- | --- |
| Prospects Analytics graphic | View | View | No access | No access |
| Prospects table | View all | View all | View all | View only prospects assigned to self |
| Identified Companies table | View | View | No access | No access |
| Marketing Calendar | View, Create/Edit Custom Events, Delete Custom Events | View, Create/Edit Custom Events, Delete Custom Events | No access | No access |

Marketing     
| Module | Administrator | Marketing | Sales Manager | Sales |
| --- | --- | --- | --- | --- |
| Automation Rules | View, Create/Edit, Delete, Resume | View, Create/Edit, Delete, Resume | No access | No access |
| Campaigns | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to associated prospects list | No access |
| Content | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to lists of content, view access to specific pieces of content via direct link | No access to lists of content (except for lists of image files), view access to specific pieces of content via direct link |
| Drip Programs | View, Create/Edit, Delete, Resume, View Report | View, Create/Edit, Delete, Resume, View Report | View Report | No access |
| Emails | View, Create/Edit, Delete, Send to List, Send One-to-One, View Report, Send Operational | View, Create/Edit, Delete, Send to List, Send One-to-One, View Report | Send One-to-One, View Report, view One-to-One drafts for prospects assigned to self | Send One-to-One, view One-to-One drafts for prospects assigned to self |
| Email Templates | View, Create/Edit, Delete, View Report, view templates not assigned to self | View, Create/Edit, Delete, View Report, view templates not assigned to self | View Report | No access |
| Email Preference Center | View, Create/Edit, Delete | View, Create/Edit, Delete | No access to list, view access to a specific page via direct link | No access to list, view access to a specific page via direct link |
| Email Unsubscribe Page | View, Create/Edit | View, Create/Edit | View | View |
| Engagement Studio | View, Create/Edit, Delete | View, Create/Edit, Delete | View | No access |
| Events | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report | No access to list, view access to a specific event via direct link |
| Forms | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to list, view access to a specific form via direct link | No access to list, view access to a specific form via direct link |
| Form Handlers | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to list, view access to a specific form handler via direct link | No access to list, view access to a specific form handler via direct link |
| Landing Pages | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to list, view access to a specific landing page via direct link | No access to list, view access to a specific landing page via direct link |
| Multivariate Tests | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to list, view access to a specific multivariate test via direct link | No access to list, view access to a specific multivariate test via direct link |
| Layout Templates | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | No access | No access |
| Page Actions | View, Create/Edit, Delete | View, Create/Edit, Delete | No access | No access |
| Search Marketing: Keywords | View, Create/Edit, Delete | View, Create/Edit, Delete | No access | No access |
| Search Marketing: Competitors | View, Create/Edit, Delete | View, Create/Edit, Delete | No access | No access |
| Search Marketing: Natural Search | View Report | View Report | View Report | No access |
| Search Marketing: Paid Search | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report | No access to list, view access to a specific paid search ad via direct link |
| Segmentation: Lists | View, Create/Edit, Delete | View, Create/Edit, Delete | No access | No access |
| Segmentation Rules | View, Create/Edit, Delete | View, Create/Edit, Delete | No access | No access |
| Segmentation: Tags | View, Create/Edit, Delete | View, Create/Edit, Delete | View, Create/Edit | View, Create/Edit |
| Segmentation: Profiles | View, Create/Edit, Delete | View, Create/Edit, Delete | No access | No access |
| Social Posts | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report | No access |
| Site Search | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report, no access to list, view access to a specific search via direct link | No access to list, view access to a specific search via direct link |
| Video | View Report | View Report | View Report | View Report |
| Webinars | View, Create/Edit, Delete, View Report | View, Create/Edit, Delete, View Report | View Report | No access |

Prospects     
| Module | Administrator | Marketing | Sales Manager | Sales |
| --- | --- | --- | --- | --- |
| Conversions | View Report | View Report | View Report | View Report |
| List Membership | View, Create/Edit, Delete | View, Create/Edit, Delete | View, Create/Edit, Delete | View, Create/Edit, Delete |
| Prospect[1](#fntarg_1) | View, Create/Edit, Delete, Permanently Delete, view prospects not assigned to self, Assign/Reassign, Import, Export, Configure Fields, Update Opted Out field, Reset soft bounce count, Reset hard bounce count | View, Create/Edit, Delete, view prospects not assigned to self, Assign/Reassign, Import, Export, Update Do Not Email field, Reset soft bounce count, Reset hard bounce count | View, Create/Edit, Delete, view prospects not assigned to self, Assign/Reassign, Export | View, Create/Edit, Delete, Assign/Reassign, Export, update Do Not Email field (only prospects assigned to self) |
| Prospect Accounts | View, Create/Edit, Delete, view accounts not assigned to self, Assign/Reassign, Export, Configure Fields | View, Create/Edit, Delete, view accounts not assigned to self, Assign/Reassign, Export | View, Create/Edit, Delete, view accounts not assigned to self, Assign/Reassign, Export | No access |
| Opportunities | View, Create/Edit, Delete, Import, Export, View Report, Configure Fields | View, Create/Edit, Delete, Export, View Report | View, Create/Edit, Export, View Report | View, Create/Edit, Export |
| Visitors | View, Create/Edit | View, Create/Edit | View | View prospects assigned to self and anonymous visitors |

Reports     
| Module | Administrator | Marketing | Sales Manager | Sales |
| --- | --- | --- | --- | --- |
| Reports | View all | View all | View all | View Conversions, Lifecycle, Scoring Categories (for their assigned prospects only), and Video reports |

Administration     
| Module | Administrator | Marketing | Sales Manager | Sales |
| --- | --- | --- | --- | --- |
| Overview | View | No access | No access | No access |
| Account | Edit Settings, Grant Access to Account Engagement Employees | Grant Access to Account Engagement Employees | No access | No access |
| Administration | General Account Administration. Includes access to System Emails and Security settings | No access | No access | No access |
| Connectors | View, Create/Edit, Delete | No access | No access | No access |
| Custom Objects | View, Create/Edit, Delete | View | View | View |
| Editing Sessions | View, Delete | No access | No access | No access |
| Exports | Full access | View own CSV exports | View own CSV exports | View own CSV exports |
| Folders | View, Create/Edit, Delete, Manage Permissions | View, Create/Edit, Delete | No access | No access |
| Global Messages | View banner messages | No access | No access | No access |
| Groups | View, Create/Edit, Delete | View, Create/Edit, Delete | View, Create/Edit, Delete | No access |
| Queues | View, Create, Delete | View, Create, Delete | View, Create, Delete | No access |
| Recycle Bin | Full access | Full access | Can view prospects, prospect accounts, and users | No access |
| Roles | View, Create/Edit, Delete | No access | No access | No access |
| Scoring | View, Edit Scoring Rules, Create/Edit Scoring Categories, Delete Scoring Categories | No access | No access | No access |
| Users | View, Create/Edit, Delete, Import, Reset Password | View other users, edit own information (excluding role) | View other users, edit own information (excluding role) | No access, can edit own information (excluding role) |
| Visitor Filters | View, Create/Edit, Delete | No access | No access | No access |

[1](#fnsrc_1) Users with permission to view prospects can also view tags.