---
schema_version: "1"
id: a8d7a3e1e87311c7c1e1f3d7b55c8ba3b2beca8ffb2e557a875ec2608a938647
title: Create a Form Handler
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_create_form_handler.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_create_form_handler.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 75cb555fd4500e84ea461aa6c7bc34149a5de53953a8b7778253f3e67a40afc3
description: To post data from third-party forms back to Account Engagement, configure a form handler.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create a Form Handler

To post data from third-party forms back to Account Engagement, configure a form handler.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d50808e59">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d50808e59 ">To create a form handler:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d50808e59 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

1. Open the Form Handlers page.
    - In Account Engagement, select **Marketing** | **Forms** | **Form Handlers**.
    - In the Lightning app, select **Content** and then select **Form Handlers**.
2. Click **\+ Add Form Handler**.
3. Name the form handler.
4. Select a folder.
5. Select a campaign.
6. If the data from the form is forwarded to another service, enable data forwarding to success location.
7. From the Success Location dropdown, select where to redirect prospects after form submission.
    
    - To return prospects to the page that contains the form handler, select **Referring URL**.
    - To enter another web page or to forward the prospect data to another database, select **Specific URL**.
8. From the Error Location dropdown, select where to redirect prospects if an error occurs.
9. Add completion actions.
10. Add and map form fields.
    1. Click **\+ Add New Field**.
    2. For External Field Name, enter the `name` attribute from your external form field’s input tag.
    3. Repeat for each field on your form.
        
        The external field name is case-sensitive.
    4. Select the related prospect field, and select a data format.
    5. Save your changes.
11. Click **Create form handler**.

After you create the form handler, integrate it with your form.

- **[Integrate a Form Handler with a Form](https://help.salesforce.com/s/articleView?id=mktg.pardot_form_handlers_integrate_form_handler.htm&release=264.0.0&type=5)**  
    After you’ve created a form handler, integrate it with an external form to track submissions in Account Engagement.