---
schema_version: "1"
id: f48b0dffd0dca25a36552cf565a89f382d91fa9d708d375b282f887a014eee7d
title: Create Engagement Programs
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_create_engagement_program.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_create_engagement_program.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4606d2fbe698974fcdcf43cde2fea1feb6cb703353f2e9bc8395579625734e04
description: After you segment your audience and finalize the content that drives your marketing, you’re ready to create an engagement program.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create Engagement Programs

After you segment your audience and finalize the content that drives your marketing, you’re ready to create an engagement program.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d11856e56">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11856e56 ">To create an engagement program:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11856e56 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

1. Open Engagement Studio.
    - In Account Engagement, select **Marketing** and then select **Engagement Studio**.
    - In the Lightning app, select **Automations** and then **Engagement Studio**.
2. Click **\+ Add Engagement Program**.
3. Enter a name for internal use.
    
    ![Start card shows basic program fields including Name, Description, and Recipient List.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_engagement_studio_start_card.png)
4. Choose a folder.
5. If needed, enter a description for internal use.
6. Click **Recipient Lists**, and select a list. You can also select a suppression list to exclude from your program.
7. Save the program.

After you save your program settings, you’re ready to add steps and build out your prospect paths.