--- schema_version: "1" id: ad4f37f824f8622aecea3e4a48c72b6904c15815aa0052feaa384b352c7aae4a title: Considerations for Vanity URLs collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_content_vanity_urls_considerations.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_content_vanity_urls_considerations.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 38d439eea72148e8c8cbd5d6bb559da159d2d64567da278768284da62133d075 description: You can create a vanity URL for landing pages, files, custom redirects, and email preference center pages. Keep these considerations in mind when using vanity URLs. products: - Marketing - Marketing Cloud Account Engagement release: "264" --- # Considerations for Vanity URLs You can create a vanity URL for landing pages, files, custom redirects, and email preference center pages. Keep these considerations in mind when using vanity URLs. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png) Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself. ## How Vanity URLs Work Vanity URLs aren’t supported on the default go.pardot.com domain. To create a vanity URL, your business unit must have at least one validated custom tracker domain. If you have multiple tracker domains, the vanity URL path is valid on all of them. For example, you have two domains: go.example.com and marketing.example.com. If you create a vanity URL using the path /my-file, two valid URLs are created. - go.example.com/my-file - marketing.example.com/my-file When you use a vanity URL link inside an email template, the link is rewritten to match the email template. Links in other asset types aren’t rewritten. You can change a vanity URL at any time. The original vanity URL stops working and redirects to the website saved in your company information. ## Reserved Paths These terms are reserved for other uses and can’t be used as a folder name in your vanity URL path. Reserved terms aren’t case-sensitive—avoid them in any format. For example, the path /emailpreference/status is invalid, but /email-preference-status is acceptable.

account	email	l
action	emailPreference	r
air-versioning	event	rss
all	files	s
analytics	form	sf
assets	get-air	t
calendar	global	unsub
campaign	home	unsubscribe
content	i	unsubscribeConfirm
default	images	webinar
e	img	webmail

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_example.png) Example These vanity URL paths are valid. The tracker domain is go.example.com, and the path (in bold) is what you enter for the vanity URL. - go.example.com/**winterevent** - go.example.com/**winterevent.html** - go.example.com/**events/winterpromo**