---
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title: Considerations for Using Dynamic Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_content_dynamic_content_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_considerations.htm&release=264.0.0&type=5
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description: Keep these considerations in mind when creating dynamic content.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Considerations for Using Dynamic Content

Keep these considerations in mind when creating dynamic content.

- Order your variations by the restrictiveness of the criteria. If a prospect matches multiple criteria, the prospect sees the first matched variation. For example, you have two variations listed in this order: score greater than 50, and score greater than 100. Prospects with a score of over 100 see the content for the over-50 score because it’s listed first, and they match that criteria.
- Only in HTML emails support dynamic content. To use dynamic content in a plain text email, manually remove the HTML tags in the email’s source code.
- CSS on the page where you embed dynamic content affects the content’s appearance.
- You can’t use fields with the date field type as criteria.
- Create plain-text content for use with text emails.
- Dynamic content merge fields in emails appear only the ID for that piece of content. To make sure you’re using the right merge field, you can cross-reference the ID number on the Dynamic Content list view.
- Deleting dynamic content is permanent. The deleted content appears in the Recycle Bin, but you can't restore it.