---
schema_version: "1"
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title: Integrating with Wistia
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connectors_wistia_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_wistia_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1c08a7f7adedfba5e1fc5ed6d31ce9453a6afbe1b3f22bb8986347e1c7852a83
description: Wistia is a video hosting service that measures engagement with your content. Use the Wistia connector to record prospects’ video activity and create prospects from video conversions.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Integrating with Wistia

Wistia is a video hosting service that measures engagement with your content. Use the Wistia connector to record prospects’ video activity and create prospects from video conversions.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Add the Wistia Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_wistia_add_connector.htm&release=264.0.0&type=5)**  
    To track prospect video engagement, set up the Wistia connector. After you create the connector, it pulls in only new engagement data as it becomes available. The connector requires an Advanced or Premium Wistia plan.
- **[Wistia Turnstiles](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_wistia_turnstiles.htm&release=264.0.0&type=5)**  
    You can use the Wistia connector together with turnstile forms to collect email addresses and create prospects. When a visitor submits a turnstile form with their email address, the engagement is added to a matching prospect with the most recent engagement. If a matching record isn’t found, a prospect record is created.
- **[Wistia Prospect Activities](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_wistia_activities.htm&release=264.0.0&type=5)**  
    Video plays are recorded when prospects watch a Wistia video embedded on a page with your Account Engagement tracking code. You can view plays and video heatmaps from a prospect record.