---
schema_version: "1"
id: 3c0ae35c00ccca25444343f1cdfe675a9009cd74ab44921699829b606e688d28
title: Add the Wistia Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connectors_wistia_add_connector.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_wistia_add_connector.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3f785dc4320355138a4f333e0995c7b35a8dd70f0fb1c016330479a94981655a
description: To track prospect video engagement, set up the Wistia connector. After you create the connector, it pulls in only new engagement data as it becomes available. The connector requires an Advanced or Premium Wistia plan.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Add the Wistia Connector

To track prospect video engagement, set up the Wistia connector. After you create the connector, it pulls in only new engagement data as it becomes available. The connector requires an Advanced or Premium Wistia plan.

### Required Editions

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_important.png)

Important Before setting up the Wistia connector, you must add your Account Engagement Business Unit ID to your Wistia account. [Learn more here](https://support.wistia.com/en/articles/8261815-wistia-and-pardot-integration).

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d92579e48">User Permissions
              Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d92579e48 ">To add a connector:</td>

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              <span>Account Engagement Administrator role</span>
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1. Open the Connectors page.
    - In Account Engagement, select **Admin** and then select **Connectors**.
    - In the Lightning app, select **Account Engagement Settings** and then **Connectors**.
2. Click **\+ Create New Connector**.
3. Click **Wistia**.
4. Enter the Wistia API password of a Wistia admin. Generate the password from the API option in your Wistia account dashboard.
    
    A Wistia admin can generate passwords from the API Settings tab in Wistia.
5. (Optional) Select **Show video play heatmaps**, and enter a Wistia public token.
6. Click **Save Connector**.
7. In the Status column, click **verify now**.

#### See Also

- [_Wistia Help Center_: Integrations](https://support.wistia.com/en/collections/5604187-integrations-lead-generation)