---
schema_version: "1"
id: ad1ad96d4b231b18abfb563e66a7143fc5d737c56c969d3cbd6e66312e161f4f
title: Social Posting with Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connectors_social_posting_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_social_posting_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 94e762441e869542e632fc0308b41e7d4651cff0abe15e711cbb47620053ab0f
description: You can schedule and post updates to Facebook and LinkedIn accounts and company pages. Set up each connector to gather insight on link clicks, replies, comments, and likes. See prospects who clicked a link in your post, which social media channels received the most clicks, and how engagement has changed over time. Social post clicks are visible as prospect activities on individual prospect records.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Social Posting with Account Engagement

You can schedule and post updates to Facebook and LinkedIn accounts and company pages. Set up each connector to gather insight on link clicks, replies, comments, and likes. See prospects who clicked a link in your post, which social media channels received the most clicks, and how engagement has changed over time. Social post clicks are visible as prospect activities on individual prospect records.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

Keep these considerations in mind when using social posting.

- Before you start, disable auto-posting between social media accounts. For example, if your Facebook account auto-posts to LinkedIn, disconnect the accounts and create separate connectors.
- You can create as many social posting connectors as you want.
- The social posting character limit for Facebook is 4,000 and LinkedIn is 700.
- Links are uniquely rewritten when messages are posted.

- **[Add the Facebook Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_facebook_add.htm&release=264.0.0&type=5)**  
    To post to Facebook pages and track engagement, add the Facebook connector. You can add up to 25 connectors for company pages.
- **[Add the LinkedIn Social Posting Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_linkedin_add_social.htm&release=264.0.0&type=5)**  
    The LinkedIn social posting connector posts to individual accounts and company pages, but not LinkedIn Groups. Choose where you want to post during setup. You can have as many LinkedIn social posting connectors as you want.
- **[Create Social Posts](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_create_social_post.htm&release=264.0.0&type=5)**  
    Social posting tools help you manage and post content on Facebook and LinkedIn.