---
schema_version: "1"
id: b7b717666a7fe5748e818b4adf99b1cbb4ea31d6a4e2f03f780249d3fa5322cd
title: Keyword Table Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connectors_search_marketing_table_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_table_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9ea3cef76681d1bf5662a535083cd0fb15e2d8ab4002db09a6343b3d0ab888df
description: The Keywords table lists your keywords and their SEO metrics.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Keyword Table Metrics

The Keywords table lists your keywords and their SEO metrics.

If you haven’t saved keywords to monitor, common keywords are provided. These keywords are updated each time the Search Marketing table is loaded. On a keyword detail page, the Created By field shows the user who accessed the table.

 
| **Metric** | **Definition** |
| --- | --- |
| Google Rank | Where your website appears in Google search results for this keyword based on relative importance. Displays Unranked when your site isn’t ranked in the top 20 for a keyword. |
| Bing/Yahoo Rank | Where your website appears in Bing and Yahoo search results for this keyword based on relative importance. Displays Unranked when your site isn’t ranked in the top 20 for a keyword. |
| Google Monthly Volume | The estimated number of Google search queries in your region that match your keyword. |
| Google CPC | The approximate cost per click (CPC) to purchase an ad from Google that displays on the first search results page for this keyword. |
| Ranking Difficulty | How difficult it’s to rank on the first page of Google search results for this keyword. Higher percentiles mean greater difficulty. |

If you’re logged in to your Google account, your rankings can vary. Your personal search history and the sites you visit the most influence these rankings.