---
schema_version: "1"
id: 5f13ab33db42bcc9a7a6c3394f45d4eb9755076316b3ada018fc3763aed38bae
title: Tracking Search Keywords and Competitor SEO
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connectors_search_marketing_keyword.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_keyword.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3f057f8a0d0038af93d816f9949f65150f9729bb7ae6160c2e1a56c03473955d
description: Search marketing tools help you monitor your site and search results. Add keywords that you want to monitor, or use a default list of common keywords.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Tracking Search Keywords and Competitor SEO

Search marketing tools help you monitor your site and search results. Add keywords that you want to monitor, or use a default list of common keywords.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Add a Tracking Keyword](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_individual_keyword_add.htm&release=264.0.0&type=5)**  
    You can add a specific keyword to track.
- **[Import Multiple Keywords](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_keywords_add_bulk.htm&release=264.0.0&type=5)**  
    You can add multiple keywords to track at once with bulk import.
- **[Keyword Table Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_table_metrics.htm&release=264.0.0&type=5)**  
    The Keywords table lists your keywords and their SEO metrics.
- **[Add Competitors to Track](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_competitors_add.htm&release=264.0.0&type=5)**  
    Track how well your site stacks up against your competitors in general SEO terms. View competitor data, like the number of inbound links, page and domain authority, links to the root domain, root domain external links, and Alexa Rating.
- **[Competitor Table Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_search_marketing_competitors_metrics.htm&release=264.0.0&type=5)**  
    The Competitors table shows metrics about the competitors you track in Account Engagement.