---
schema_version: "1"
id: bdfdcd743b18c7adb1e1a2dd3dbc2bde6f9ce585db613357bacddf842131b5ca
title: Create Social Posts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connectors_create_social_post.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_create_social_post.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d88cc219d5707b2aa9605e6b7072c1bbc500e073ccad64512526f84accbf1409
description: Social posting tools help you manage and post content on Facebook and LinkedIn.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create Social Posts

Social posting tools help you manage and post content on Facebook and LinkedIn.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d75652e56">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d75652e56 ">To create social posts:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d75652e56 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Keep these points in mind as you create your social post.

- To track links, use http:// or https://, and use at least three words in each post.
- Don’t use spaces in file names. Use dashes or underscores instead.
- A social network sometimes rejects a repost because they look like duplicates. To find failed posts, check the Failed Social Posts table for a message and explanation. Try posting the message again later.

1. Open the Social page.
    - In Account Engagement, select **Marketing** and then select **Social**.
    - In the Lightning app, select **Content** and then **Social**.
2. Click **\+ New Social Post**.
3. Draft your message. Use the Insert Link and Attach Image buttons to insert images.
4. From the Select Accounts dropdown, choose the accounts that you want to post the message to.
5. Click **Post Now**, or schedule a time and date for the post.

To reuse a message across channels, post it to one network first. Then, tweak the message and repost it to a different network. Click the gear icon next to a post, and click **Repost**.