---
schema_version: "1"
id: 29dac6df1a1d4981f83c0f6926c6b73d8649f228cc43ccefc46b31fb64d975c7
title: Social Media and Social Posting Connectors
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_connector_social_connector_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_connector_social_connector_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 18ec2f5423b847c900f23b2bb539e01793a80441ca6d38e99fd1865abe6000bb
description: Social media connectors enrich prospect data and post content to Facebook and LinkedIn.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Social Media and Social Posting Connectors

Social media connectors enrich prospect data and post content to Facebook and LinkedIn.

- **[Social Posting with Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_social_posting_parent.htm&release=264.0.0&type=5)**  
    You can schedule and post updates to Facebook and LinkedIn accounts and company pages. Set up each connector to gather insight on link clicks, replies, comments, and likes. See prospects who clicked a link in your post, which social media channels received the most clicks, and how engagement has changed over time. Social post clicks are visible as prospect activities on individual prospect records.
- **[Add the LinkedIn Profile Lookup Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_linkedin_add_lookup.htm&release=264.0.0&type=5)**  
    The LinkedIn profile lookup connector lets you view LinkedIn profiles for your prospects based on their first name, last name, and company (if provided). This connector is automatically enabled in new accounts.