---
schema_version: "1"
id: 2389b293a19f4a684008ce0ee5307da8e6af3fbb4d9628c1b91bded9df00c8a4
title: Associating Prospects with Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_campaigns_prospects_associate.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_prospects_associate.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 66e9a215b0a9b9421d44e525e3275df1ae80d65631b18e2017df4637ff142ad8
description: A prospect is related to an Account Engagement campaign based on the first marketing asset that they interact with as a visitor, even before converting to a prospect.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Associating Prospects with Campaigns

A prospect is related to an Account Engagement campaign based on the first marketing asset that they interact with as a visitor, even before converting to a prospect.

You can set or update campaigns in a few ways.

- When prospects are imported
- When the prospect’s campaign is manually edited on the prospect record
- Using a completion or page action to change or associate prospects with a campaign
- Using an automation rule to associate prospects with a campaign
- When the Google Analytics connector is configured to create and associate Account Engagement campaigns

A prospect is associated with only one campaign at a time, which helps with ROI analysis. You can define the campaign as what asset generated the lead for the prospect.

#### See Also

- [Google Analytics Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_analytics_connector.htm&release=264.0.0&type=5 "The Google Analytics connector pulls UTM parameters into Account Engagement, where they can then sync with Salesforce. Five Google Analytics tags are collected: campaign name, medium, source, content, and term. This connector simplifies the flow of Google Analytics data between Account Engagement and Salesforce.")