---
schema_version: "1"
id: 1a9a692337cff3649bced13876a2203b8cbec13b38735d708d69637be26a7500
title: Account Engagement Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_campaigns_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f17dc3167641f3b40bd1efd5cbc923407797c0792e3a011017f2c97c2e53104d
description: An Account Engagement campaign tracks the first interaction that a prospect has with your online marketing materials. Associate your assets to a campaign to organize and track your marketing efforts.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Account Engagement Campaigns

An Account Engagement campaign tracks the first interaction that a prospect has with your online marketing materials. Associate your assets to a campaign to organize and track your marketing efforts.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

To work with one set of campaign records instead of managing campaigns in two systems, set up Connected Campaigns. When campaigns are connected, you can track campaign influence and view engagement history on the same record in Salesforce.

- **[Create an Account Engagement Campaign](https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_create.htm&release=264.0.0&type=5)**  
    Admins and marketing users can create Account Engagement campaigns to track and report on prospects. If you’re using Connected Campaigns, users can only create Salesforce campaigns.
- **[Associating Prospects with Campaigns](https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_prospects_associate.htm&release=264.0.0&type=5)**  
    A prospect is related to an Account Engagement campaign based on the first marketing asset that they interact with as a visitor, even before converting to a prospect.
- **[Salesforce Campaigns in Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_salesforce_campaigns.htm&release=264.0.0&type=5)**  
    You can sync campaigns to Salesforce to display them in Account Engagement with campaign members and statuses. You can also add prospects to Salesforce campaigns from Account Engagement.
- **[When to Use Account Engagement Campaign or Source Field](https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_lead_source_campaign.htm&release=264.0.0&type=5)**  
    There are a couple of ways to track a prospect’s first interaction with you.