---
schema_version: "1"
id: 2808c96e9af2ae708e2b4145f5e48c727344588be4a6c2c27d45afb1e667a013
title: When to Use Account Engagement Campaign or Source Field
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_campaigns_lead_source_campaign.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_lead_source_campaign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5364d69ab4bf0c2bc0dfa265ad27fe0e46b57a5a005a5ad82e8492aa84e4d982
description: There are a couple of ways to track a prospect’s first interaction with you.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# When to Use Account Engagement Campaign or Source Field

There are a couple of ways to track a prospect’s first interaction with you.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

## Account Engagement Campaigns

An Account Engagement campaign is a touchpoint that tracks the first interaction a prospect has with your marketing assets.

- A campaign is set when a prospect first interacts with a tracked link or tracking code.
- Each prospect is associated with only one Account Engagement campaign.
- You can manually change a prospect’s Account Engagement campaign, but this change affects reporting.

## Source Field

Lead Source is a Salesforce field, which is often set through manual updates to CRM records. If you use a Google Analytics connector, the Lead Source field can be set by UTM parameters. The corresponding Account Engagement field is Source on the prospect record, which can sync to Salesforce.

- The Pardot Campaign field doesn’t affect values in the Source field.
- By adding Google Analytics UTM parameters to links that drive prospects to your website, your Google Analytics reporting can indicate which campaigns generate more prospects.
    - If a prospect’s first touchpoint is a link with a UTM parameter that links to a page with a tracking code, the parameter is recorded on the prospect’s record.
    - You can report on the UTM source, medium, content, term, and keyword parameters from Account Engagement.
    - When a prospect’s UTM Analytics Source field is set, the value is added to the Source field.

If a visitor’s first touch is from social media or search, Account Engagement can fill in the Source field. See [How a Prospect’s Source Field Is Populated](https://help.salesforce.com/s/articleView?id=mktg.pardot_how_source_field_populated.htm&release=264.0.0&type=5 "The value in a prospect’s source field is determined by the referring URL. The referring URL is the page the visitor was on before they visited a page with tracking code for the first time. Account Engagement pulls in source data when the referring URL is present and matches up with the expected website for a given vendor.").

## How to Use Account Engagement Campaigns or Source Field

Using Account Engagement campaigns helps you monitor marketing efforts.

- See how many prospects are associated with your marketing campaigns.
- Create a landing page. When you create a landing page and relate it to a campaign, tracking code specific to that campaign is included.
- Relate marketing assets to Account Engagement campaigns. Then, group and filter your Account Engagement reports by campaign to determine which marketing assets converted the most prospects.

Using the Source field offers some flexibility.

- Automatically populate the source field through the UTM source parameter.
- Add UTM parameters to Pay Per Click links or links on partner websites that drive prospects to your site.
- Use custom redirects and the UTM source parameter to set a prospect’s source.
- Update the Lead Source field in Salesforce.
- Run reports in Account Engagement by filtering prospects by their specific source values and exporting the data to a CSV file.

#### See Also

- [Google Analytics Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_analytics_connector.htm&release=264.0.0&type=5 "The Google Analytics connector pulls UTM parameters into Account Engagement, where they can then sync with Salesforce. Five Google Analytics tags are collected: campaign name, medium, source, content, and term. This connector simplifies the flow of Google Analytics data between Account Engagement and Salesforce.")