---
schema_version: "1"
id: 1a372eaf974cc5ef2d6c719dfb14e71fb43ce883756e117940d21c94061e4e1e
title: Create an Account Engagement Campaign
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_campaigns_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_campaigns_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cffa7d6b35b3015322a725c3467708442b8c1f0ca9d525acf45e8f8b033ab6f5
description: Admins and marketing users can create Account Engagement campaigns to track and report on prospects. If you’re using Connected Campaigns, users can only create Salesforce campaigns.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create an Account Engagement Campaign

Admins and marketing users can create Account Engagement campaigns to track and report on prospects. If you’re using Connected Campaigns, users can only create Salesforce campaigns.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d35986e44">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d35986e44 ">To create <span>Account Engagement</span> campaigns:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d35986e44 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

1. Open the Account Engagement Campaigns page.
    - In Account Engagement, select **Marketing** and then **Campaigns**.
    - In the Lightning app, select **Account Engagement Campaigns**. This tab isn’t visible by default—an admin must add it.
2. Click **\+ Add Campaign**.
3. Name the campaign.
4. To track ROI, enter a cost for the campaign.
5. To organize campaigns, add tags.
6. To filter reports by current or archived campaigns, choose an archive date. A campaign is considered active until its archived date.
7. Click **Create Campaign**.

To track pages on your website, you can use a new campaign’s unique tracking code.

#### See Also

- [Implement Tracking Code for Third-Party Cookies](https://help.salesforce.com/s/articleView?id=mktg.pardot_implement_tracking_code.htm&release=264.0.0&type=5 "If you still use third-party tracking, you can copy the code and place it on your web pages. Use tracking code only on high-value web pages like a product listing or landing page.")