---
schema_version: "1"
id: f079c7de112a5f305bd8623f2190b8791363db3553c4fcf8623584dcb771b4c2
title: Campaign Report Table Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_campaign_report_table_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_campaign_report_table_metrics.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: d55d2eb1d4ef58e2d2f08b505d46fa5c8fb929ed4db005cf25a09d4d414a58f6
description: The Campaign Report table gives you a quick statistical overview of Account Engagement campaigns.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Campaign Report Table Metrics

The Campaign Report table gives you a quick statistical overview of Account Engagement campaigns.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

## Metric Definitions

Name

Campaign name.

Visitors

The number of anonymous visitors cookied by the campaign.

Prospects

The number of visitors who converted to prospects as part of the campaign.

Assigned

The number of prospects associated with the campaign that have been assigned to a user.

Cost / Prospect

The cost per prospect. Calculated by dividing the cost for the campaign by the number of prospects in the campaign.

Opportunities

The number of prospects with opportunities for the campaign.

Opps / Prospects

The percentage of prospects associated with the campaign who have an opportunity. Calculated by dividing the number of prospects with opportunities by the number of prospects in the campaign.

Cost / Opps

The cost per opportunity. Calculated by dividing the cost for the campaign by the number of opportunities for the campaign.

Value

The total value for any opportunities for prospects associated with the campaign.

Revenue

The total value for opportunities marked closed-won for prospects associated with the unarchived campaign.

ROI

The return on investment. Calculated by dividing the revenue minus cost by the cost.