--- schema_version: "1" id: 7d8373eb47b590740c9670ce0fcd6095edea809ef8c84dfcb9f130d9726f4f0d title: Automation and Asset Builder Versions collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_builders.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_builders.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 79dd3b4a117bfd91d45ffe6c7e3be0e776da379b08f398bb0d65a339729daf85 description: As Account Engagement interfaces are developed, content and automation tools are enhanced. You can access classic builders in the standalone app. In Account Engagement Lightning App, you can choose from classic builders and the enhanced experiences. products: - Marketing - Marketing Cloud Account Engagement release: "264" --- # Automation and Asset Builder Versions As Account Engagement interfaces are developed, content and automation tools are enhanced. You can access classic builders in the standalone app. In Account Engagement Lightning App, you can choose from classic builders and the enhanced experiences. ### Required Editions
Available in: All Account Engagement Editions
## Building Engagement Programs Engagement Studio looks and works the same in both interfaces. You can find it on the Automations tab in Account Engagement Lightning App or through the Marketing menu in the standalone app. ## Building Content in Lightning Account Engagement Lightning App offers modernized drag-and-drop builders to create your marketing assets. Engagement metrics for these assets are available in Account Engagement reports, Salesforce reports, on individual asset records, and on Engagement History Dashboards. These enhanced experiences are available in Account Engagement Lightning App only. To access enhanced builders, open an email template, email content, or landing page record, and then select **Edit In Builder**. The builders look similar for each asset type, but the available components and styling options vary slightly. ![Enhanced builder includes a dark blue header and three column layout where components appear on the left panel.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_interface_enhanced_builder.png) [Email Templates in Account Engagement Lightning App](https://help.salesforce.com/s/articleView?id=mktg.pardot_eilex_using_templates.htm&release=264.0.0&type=5 "With the enhanced email experience in Account Engagement, you can select an email template before you start building your email content. An email template is a reusable layout. It can help you boost productivity and encourage consistency among content creators, but it isn’t a required component of an enhanced email send. It’s your choice whether email templates are a good fit for your business processes.") The Email Template Builder is available via the Email Templates tab. You can use standard or custom components to create your layout. Templates created with this enhanced builder can be used across the Salesforce platform, with Account Engagement email content, Sales Engagement, Service Cloud case emails, and more. [Email Content in Account Engagement Lightning App](https://help.salesforce.com/s/articleView?id=mktg.pardot_eilex_create_emails_parent.htm&release=264.0.0&type=5 "Interactively design emails from scratch or from a template and send emails from the email content record. You can also preview and test your email before sending it.") The enhanced email experience is available via the Email Content tab. You can create content, start from an email template, or reuse email content. This enhanced builder is available in Account Engagement only. [Landing Pages in Account Engagement Lightning App](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_parent.htm&release=264.0.0&type=5 "As of Winter ’22, Account Engagement Lightning App users can choose which experience to use when creating landing pages. The enhanced landing page experience uses a drag-and-drop editor and can be accessed from Account Engagement Lightning App only. It’s built on Salesforce, and supports list views, actions, reporting, and other functionality that comes with Salesforce Lightning Experience.") The enhanced landing page builder is available on the Landing Pages tab. Like other builders, you can quickly drag in components and add styles. Multivariate testing is supported and can be accessed through the Content tab. This enhanced builder is available in Account Engagement only. ## Building Classic Content Classic builders are available in both interfaces, but new functionality is no longer added. ![Classic builder has a tabbed top navigation above the main canvas with a right editing panel.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_interface_classic_builder.png) [Forms](https://help.salesforce.com/s/articleView?id=mktg.pardot_create_form.htm&release=264.0.0&type=5 "To create and host a marketing form in Account Engagement, use the Form Builder.") Marketing forms are built in a classic-style builder. You can customize these forms with layout templates, scripts, fonts, and other styles. [Classic Email Templates](https://help.salesforce.com/s/articleView?id=mktg.pardot_email_templates.htm&release=264.0.0&type=5 "To save time and standardize your marketing content, create email templates for the types of emails that you send most often in Account Engagement. A template is a starting point for a list email that your team can use repeatedly. Using a template also reduces the chance that you forget something important, like a piece of branding or standard contact information.") Classic email templates are available in the Content tab in the Account Engagement Lightning App or through the Marketing menu in the standalone app. Classic email templates can be used as layouts for classic list emails or Salesforce Engage emails. In Engagement Studio, these templates are used as automated one-to-one email sends. Engagement metrics are available in the Account Engagement Email Template report. [Classic List Emails](https://help.salesforce.com/s/articleView?id=mktg.pardot_build_test_create_emails.htm&release=264.0.0&type=5 "The classic email builder in Account Engagement guides you through creating emails and templates that you can use again and again. Always test your emails and templates so that you can improve your content. In the classic email builder, you can easily move between editing and testing your content.") Classic list emails are available in the Account Engagement Email tab in Account Engagement Lightning App or through the Marketing menu in the standalone app. Classic emails are sent to segmentation lists and support completion actions and automation rules. A/B testing is available on the Building tab of a classic email draft. Engagement metrics appear in the Account Engagement List Email report. [Classic Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_classic_landing_page_parent.htm&release=264.0.0&type=5 "The classic landing page experience uses HTML and WYSIWYG editors.") Classic landing pages are available in the Content tab in Account Engagement Lightning App or through the Marketing menu in the standalone app. Classic landing pages support scripting, form styling, and multivariate testing. Engagement metrics appear in the Account Engagement Landing Page report.