---
schema_version: "1"
id: 337c489732a0629f5b97a45ac37ceae9acfb38da4dafc4807174a1a01869c53c
title: Multi-Touch Attribution Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_b2bma_multitouch_attribution_dashboard.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_multitouch_attribution_dashboard.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 64a4858845d6657b6d9d1d35d7c4bf47ca33c0d0308208d9888c86e4e7b43676
description: Multi-Touch Attribution dashboards show you which marketing efforts are most influential during each stage of the purchase lifecycle. After you enable Connected Campaigns, users can find asset engagement from Account Engagement and data from Sales Cloud together in one dashboard.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Multi-Touch Attribution Dashboard

Multi-Touch Attribution dashboards show you which marketing efforts are most influential during each stage of the purchase lifecycle. After you enable Connected Campaigns, users can find asset engagement from Account Engagement and data from Sales Cloud together in one dashboard.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><span>Available for an extra cost in legacy Account Engagement <strong>Pro</strong> and <strong>Ultimate</strong> Editions</span> with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr></tbody></table>

To use Multi-Touch Attribution dashboards, set up [Connected Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_parent.htm&language=en_US) and [Campaign Influence](https://help.salesforce.com/s/articleView?id=sales.campaign_influence_parent.htm&language=en_US).

## Dashboard Reference

   
| Metric Label | Description | Formula | Origin |
| --- | --- | --- | --- |
| Revenue | Total revenue for won opportunities | Sum of Revenue values on Closed/Won opportunities | Multi-Touch Attribution dataset |
| Sum of Revenue Share (line graph) | Total revenue, with monthly datapoints | Sum of Revenue values on Closed/Won opportunities, grouped by the ending month | Multi-Touch Attribution dataset |
| Total Value | Total potential value for all opportunities | Sum of Revenue values for all opportunities | Multi-Touch Attribution dataset |
| Actual Cost | Total actual cost associated with selected campaigns | Sum of Actual Cost values | Multi-Touch Attribution dataset |
| ROI | Percentage of actual campaign costs compared to net revenue | (\[Sum of revenue values for all campaigns - Sum of actual cost values for all campaigns\] / Sum of actual cost values) | Multi-Touch Attribution dataset |
| Top Salesforce Campaigns | Total revenue, grouped by individual Salesforce campaign | — | Multi-Touch Attribution dataset |
| Revenue Share by Campaign Type | Total revenue, grouped by Salesforce campaign type | — | Multi-Touch Attribution dataset |

## Dataset Reference

The dataset ID of this optional multi-touch attribution dataset is `pdMultiAttrib`.

 
| Label | Field |
| --- | --- |
| Account | OpportunityId.AccountId.Name |
| Account Id | OpportunityId.AccountId |
| Campaign | CampaignId.Name |
| Campaign Actual Cost | CampaignId.ActualCost |
| Campaign Budgeted Cost | CampaignId.BudgetedCost |
| Campaign End Date | CampaignId.EndDate |
| Campaign ID | CampaignID |
| Campaign Influence ID | Id |
| Campaign Influence Model | ModelId.MasterLabel |
| Campaign Influence Model ID | ModelId |
| Campaign Start Date | CampaignId.StartDate |
| Contact | ContactId.Name |
| Contact First Name | ContactId.FirstName |
| Contact ID | ContactId |
| Contact Last Name | ContactId.LastName |
| Lead Source | ContactId.LeadSource |
| Opportunity | OpportunityId.Name |
| Opportunity ID | OpportunityId |
| Revenue | CimtaGenerated.TotalRevenue |
| Revenue Share | RevenueShare |
| ROI | CimtaGenerated.Roi |
| Stage Name | OpportunityId.StageName |
| Total Value | CimtaGenerated.TotalValue |

#### See Also

- [Connect Account Engagement and Salesforce Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_parent.htm&language=en_US)
- [Campaign Influence](https://help.salesforce.com/s/articleView?id=sales.campaign_influence_parent.htm&language=en_US)