---
schema_version: "1"
id: 9045b0ba7a1aee08193d22485af4e255e08c873358f8c513758b25067e5e7b07
title: Set Up the Einstein Behavior Scoring Dashboard for B2B Marketing Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_b2bma_ebs_dashboard_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_ebs_dashboard_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5996e63b5420f7cf0e4c41db5659b0a7c79ae01cffcd69560ba7c2cdd33e6773
description: The Einstein Behavior Scoring dashboard brings intelligent data into your marketing app. To use the optional dashboard, set up Einstein and B2B Marketing Analytics.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up the Einstein Behavior Scoring Dashboard for B2B Marketing Analytics

The Einstein Behavior Scoring dashboard brings intelligent data into your marketing app. To use the optional dashboard, set up Einstein and B2B Marketing Analytics.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d91846e66">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">To create B2B Marketing apps:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">B2B Marketing Analytics</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">To turn on and expose Einstein features:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 "><span>Account Engagement Administrator role</span> with
              Sales Cloud User, Service Cloud User, or CRM User permission set</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">To create a B2B Marketing Analytics app:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">
              <p>Manage CRM Analytics Templated Apps</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Create B2B Marketing Analytics Apps OR B2B Marketing Analytics permission set</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">To use B2B Marketing Analytics:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d91846e66 ">
              <p>Use CRM Analytics Templated Apps</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Create B2B Marketing Analytics Apps OR B2B Marketing Analytics permission set</p>
            </td>

          </tr>
        </tbody>
      </table>

1. From Marketing Setup, enter Einstein in the QuickFind box, and then select **Einstein Account Engagement**.
2. Select **Einstein Behavior Scoring**.
3. Enable the feature, and then place the component on the pages where you want to show scores.
4. After you begin to get scores from Einstein, open Analytics Studio from the App Launcher.
5. Create an app.
    
    If you already use B2B Marketing Analytics and want to add the Einstein Behavior Scoring dashboard to an app, click **Reconfigure** in the app header.
6. On the Optional Features step in the setup wizard, select **Einstein Behavior Scoring Dashboard**.
7. Save the app.

It can take time for the dashboard to start showing data. In the beginning, your dashboard contains information about a basic Einstein scoring model. As you accumulate engagement data, this model becomes more robust and shows asset-related insights.