---
schema_version: "1"
id: 4605840a394f90754cbf9bef4f1646bef805d4144c912cdbfd99dcf147160afa
title: Permissions for B2B Marketing Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_b2bma_assign_permissions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_assign_permissions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c6ea9a667e325db7be8bfd0441ddd3a8b856e3642496ec13807478597534ba82
description: Create and assign permission sets for the connector user and B2B Marketing Analytics users. The app version that you use determines which permission names are available.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Permissions for B2B Marketing Analytics

Create and assign permission sets for the connector user and B2B Marketing Analytics users. The app version that you use determines which permission names are available.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d101216e38">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d101216e38 ">To select who can use B2B Marketing Analytics:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d101216e38 ">Customize Application AND Modify All Data</td>

          </tr>
        </tbody>
      </table>

To find out which license you’re using, head over to Salesforce Setup. Open Company Information, and look for the Permission Set License field. To find your connector version, open Account Engagement Settings. Under Account Information, find the Salesforce Connector Version field.This information can help you determine which permissions your B2B Marketing Analytics users need.

If your org uses the Analytics Embedded App permission set license, review [Migration for Legacy Users](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_migrate_legacy.htm&release=264.0.0&type=5 "Datasets in legacy B2B Marketing Analytics apps are longer updated. Legacy apps include any custom apps that you made without selecting the B2B Marketing Analytics app template during setup. To get access to the most recent features and data, upgrade to templated apps.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Each B2B Marketing Analytics subscription provides five users.

## Connector User

The connector user is used in orgs with the v1 Salesforce connector. The connector user must retain access to these permissions at all times. If you reassign the connector user for other purposes, B2B Marketing Analytics can’t receive updated data.

Permission Set Licenses

- B2B Marketing Analytics
- CRM User OR Sales User OR Service User

Permission Sets

- Account Engagement Connector User
- CRM User OR Sales Cloud User OR Service Cloud User
- B2B Marketing Analytics App

System Permissions

The B2B Marketing Analytics App permission set includes these system permissions by default.

- Create B2B Marketing Analytics Apps
- Download CRM Analytics Data
- Edit CRM Analytics Dataflows
- Manage CRM Analytics Templated Apps
- Use CRM Analytics Templated Apps

## Integration User

The integration user is found in orgs with the v2 Salesforce connector. The integration user must retain access to these permissions at all times. If you reassign the integration user for other purposes, B2B Marketing Analytics can’t receive updated data.

Permission Set Licenses

- B2B Marketing Analytics

Permission Sets

- Account Engagement Integration User
- B2B Marketing Analytics App

System Permissions

Make sure that the B2B Marketing Analytics App permission set includes these system permissions.

- Create B2B Marketing Analytics Apps
- Download CRM Analytics Data
- Edit CRM Analytics Dataflows
- Manage CRM Analytics Templated Apps
- Use CRM Analytics Templated Apps

## Manage Analytics User

Permission Set Licenses

- B2B Marketing Analytics
- Account Engagement OR CRM User OR Sales User OR Service User

Permission Sets

- Account Engagement User OR CRM User OR Sales Cloud User OR Service Cloud User
- B2B Marketing Analytics App

System Permissions

Make sure that the B2B Marketing Analytics App permission set includes these system permissions.

- Create B2B Marketing Analytics Apps
- Download CRM Analytics Data
- Edit CRM Analytics Dataflows
- Manage CRM Analytics Templated Apps
- Use CRM Analytics Templated Apps

## Use Analytics User

Use a custom permission set to create use-only users. We recommend that you clone the original B2B Marketing Analytics permission set and remove unnecessary system permissions.

Permission Set Licenses

- B2B Marketing Analytics
- Account Engagement OR CRM User OR Sales User OR Service User

Permission Sets

- Account Engagement User OR CRM User OR Sales Cloud User OR Service Cloud User
- B2B Marketing Analytics App

System Permissions

Make sure that the cloned B2B Marketing Analytics permission set includes these system permissions.

- B2B Marketing Analytics Apps
- Use CRM Analytics Templated Apps

#### See Also

- [Migration for Legacy Users](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_migrate_legacy.htm&language=en_US)
- [Create a B2B Marketing Analytics App](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_pardot_setup.htm&language=en_US)