---
schema_version: "1"
id: e4ec3b5467efa1c97eb35788dbc77ec95e7024fdd1ba6d9178670130eee0a432
title: Account-Based Marketing Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_b2bma_account_based_marketing_dashboard.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_account_based_marketing_dashboard.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8272c94270caa391eb1164929d495d1b9081adfe361457b73a1b11ccd34a17f1
description: Use Account-Based Marketing dashboards to understand how opportunities and contacts from one account engage with your marketing and sales assets. To use Account-Based Marketing dashboards, enable the integration user’s access to B2B Marketing Analytics.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Account-Based Marketing Dashboard

Use Account-Based Marketing dashboards to understand how opportunities and contacts from one account engage with your marketing and sales assets. To use Account-Based Marketing dashboards, enable the integration user’s access to B2B Marketing Analytics.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available for additional cost in legacy <span>Account Engagement</span> <strong>Pro</strong> or <strong>Ultimate</strong> Editions with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr></tbody></table>

## Dashboard Reference

B2B Marketing Analytics features optional account-based marketing offerings that come from three datasets: `pdAbmContact`,`pdAbmEvent`, and `pdAbmOpp`.

The Account-Based Marketing Dashboard can contain up to 10,000 accounts. If you have more, some accounts don’t appear.

   
| Metric Label | Description | Formula | Origin |
| --- | --- | --- | --- |
| Pipeline Value | Sum of monetary value associated with open opportunities | Sum of Amount values on open opportunities | ABM Opportunity dataset |
| Open Opportunities | Number of open opportunities associated with the selected accounts | Count of open opportunities with an Amount value of more than $0 | ABM Opportunity dataset |
| Contacts | Number of contacts associated with selected accounts | Count of contact records | ABM Contact dataset |
| Avg. Engagement Score | Average Score among all contacts | (Sum of Score values) / (Count of contacts) | ABM Contact dataset |
| Sales Events | Number of sales activities for the selected accounts | Count of sales activities | ABM Event dataset |

Other charts—There are a few other tables and charts that appear on the Account-Based Marketing dashboard.

- Pipeline Value by Account—Horizontal bar graph showing the sum of monetary value associated with opportunities in the SQL stage.
- Engagement Score by Account—Horizontal stacked graph showing the average engagement score per account.
- Sales Events by Account—Horizontal stacked graph showing the number of sales activities.
- Opportunities: Revenue Win Percentage—Donut chart showing percent of revenue won versus lost. Uses opportunity record from Salesforce.
- Opportunities: Stage Value by Account—Horizontal stacked graph showing the sum of monetary value for each account, grouped by pipeline stage. Uses opportunity record from Salesforce.
- Opportunities: Table—Table of data associated with selected accounts: account name, opportunity name, owner name, amount, account industry, and close date. To open an action menu, click an account, opportunity, or owner name.
- Sales Activities: Time Spent on Events—Horizontal bar graph showing the sum of hours that opportunity owners have spent on activities associated with the selected accounts.
- Sales Activities: Number of Sales Events—Donut chart showing the number of activities that opportunity owners have spent on activities associated with the selected accounts.

## Dataset Reference

Account-Based Marketing Contact Dataset

 
| Label | Field |
| --- | --- |
| Account Name | AccountId.Name |
| Contact Pardot Score | WhoID.pi\_\_score\_\_c |

Account-Based Marketing Event Dataset

 
| Label | Field |
| --- | --- |
| Account Name | AccountId.Name |
| Contact ID | WhoId.ID |
| Contact Name | WhoId.Name |
| Contact Pardot Grade | WhoID.pi\_\_grade\_\_c |
| Contact Pardot Score | WhoID.pi\_\_score\_\_c |
| Contact Title | WhoId.Title |
| Duration | DurationInMinutes |
| Event Account ID | AccountId.Id |
| Owner ID | OwnerId.Id |
| Owner Name | OwnerId.Name |

Account-Based Marketing Opportunity Dataset

 
| Label | Field |
| --- | --- |
| Account Industry | AccountId.Industry |
| Account Name | AccountId.Name |
| Account Owner ID | AccountId.OwnerId.Id |
| Amount | Amount |
| Close Date | CloseDate |
| Opportunity Name | Name |
| Owner Name | AccountId.OwnerId.Name |

- **[Give Analytics Integration User Access to B2B Marketing Analytics](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_access_for_integrations_user.htm&release=264.0.0&type=5)**  
    The Analytics Integration User in your org facilitates the transfer of analytics data to B2B Marketing Analytics. For transfers to work properly, add field-level security to the Analytics Cloud Integration User profile.