---
schema_version: "1"
id: a1cb09a0b5fa4ac7d1e2bcfef49d5686725a54aa7e8cc303c941f0a980e54a44
title: Streamline Marketing Efforts with Automation Tools
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_automation_tools.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_tools.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d26d39cd840c15e67c82fb7cf25869f036eb1777715ce2c242f7f4f04db4456f
description: Streamline marketing efforts by automating tasks. Use automation tools to perform actions on prospects, build prospect lists based on criteria, and react to prospect actions.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Streamline Marketing Efforts with Automation Tools

Streamline marketing efforts by automating tasks. Use automation tools to perform actions on prospects, build prospect lists based on criteria, and react to prospect actions.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Choosing the Right Account Engagement Automation Tool](https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_choosing_the_right_tool.htm&release=264.0.0&type=5)**  
    Choosing the appropriate automation tool for your needs can simplify your marketing efforts. Answer a few questions to help you decide which tool to use.
- **[Automation Rules](https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_rules_overview.htm&release=264.0.0&type=5)**  
    Automation rules are repeatable, criteria-based rules that find matching prospects and apply actions to them.
- **[Segmentation Rules](https://help.salesforce.com/s/articleView?id=mktg.pardot_segmentation_rule_overview.htm&release=264.0.0&type=5)**  
    You can use segmentation rules to create a list of prospects and apply a segmentation action based on specific criteria. Unlike automation rules, segmentation rules don’t run continuously. Segmentation rules run once and match only the prospects that meet the rule’s criteria when the rule runs.
- **[Completion Actions](https://help.salesforce.com/s/articleView?id=mktg.pardot_completion_actions_overview.htm&release=264.0.0&type=5)**  
    Completion actions automate basic marketing tasks so your team can focus on other things. Add an action to adjust a prospect’s score when they access a file, or add prospects to a list when they fill out a form. For more precision, add conditional completion actions to execute only on prospects who meet criteria that you specify. Completion actions are available on forms, form handlers, files, custom redirects, emails, and page actions.
- **[Page Actions](https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_page_actions.htm&release=264.0.0&type=5)**  
    Page actions are completion actions that are triggered by a prospect’s page views. You can apply page actions to any page that contains your tracking code.